Electronic Theses and Dissertation

Industri pertambangan merupakan sektor yang memiliki kontribusi penting terhadap perekonomian, namun juga dihadapkan pada berbagai isu sosial dan lingkungan yang dapat memengaruhi citra perusahaan. Oleh karena itu, perusahaan perlu menerapkan strategi kolaborasi sosial melalui Program Pengembangan dan Pemberdayaan Masyarakat (PPM) sebagai upaya mempertahankan citra positif perusahaan. Penelitian ini bertujuan untuk menganalisis strategi kolaborasi sosial PT Mifa Bersaudara dalam mempertahankan citra positif perusahaan melalui perspektif Impression Management Erving Goffman. Penelitian menggunakan pendekatan kualitatif dengan jenis penelitian studi kasus. Data diperoleh melalui wawancara semi-terstruktur dan dokumentasi dengan informan yang dipilih menggunakan teknik purposive sampling, meliputi pihak Corporate Social Responsibility (CSR), Corporate Communication and Media Relations, Camat Meureubo, dan Keuchik Gampong Balee. Analisis data dilakukan melalui reduksi data, penyajian data, penarikan kesimpulan, serta triangulasi sumber untuk menguji keabsahan data. Hasil penelitian menunjukkan bahwa strategi kolaborasi sosial PT Mifa Bersaudara dilaksanakan secara partisipatif melalui tahapan perencanaan, pelaksanaan, pendampingan, monitoring, dan evaluasi program dengan melibatkan pemerintah daerah, pemerintah gampong, dan masyarakat. Program-program pemberdayaan di bidang pendidikan, kesehatan, lingkungan, pengembangan UMKM, dan ekonomi masyarakat berperan sebagai front stage perusahaan dalam membangun kesan positif, sedangkan proses perencanaan, koordinasi, dan evaluasi menjadi bagian dari back stage. Meskipun demikian, perusahaan masih menghadapi tantangan berupa tingginya harapan masyarakat terhadap kesempatan kerja dan pemerataan manfaat program. Penelitian ini menyimpulkan bahwa strategi kolaborasi sosial yang dijalankan PT Mifa Bersaudara mampu mempertahankan citra positif perusahaan karena didukung oleh komunikasi yang partisipatif, keterlibatan pemangku kepentingan, serta implementasi program yang memberikan manfaat nyata bagi masyarakat.
Kata Kunci: Strategi kolaborasi sosial, Impression Management, citra positif perusahaan, Corporate Social Responsibility (CSR), PT Mifa Bersaudara.

The mining industry plays a significant role in economic development; however, it also faces various social and environmental issues that may affect a company's public image. Therefore, companies need to implement social collaboration strategies through Community Development and Empowerment Programs (Program Pengembangan dan Pemberdayaan Masyarakat/PPM) as an effort to maintain a positive corporate image. This study aims to analyze the social collaboration strategy implemented by PT Mifa Bersaudara in maintaining its positive corporate image through Erving Goffman's Impression Management theory. This research employed a qualitative approach using a case study method. Data were collected through semi-structured interviews and documentation involving informants selected through purposive sampling, including representatives from the Corporate Social Responsibility (CSR) division, Corporate Communication and Media Relations, the Head of Meureubo Sub-district, and the Acting Village Head of Gampong Balee. Data were analyzed through data reduction, data display, conclusion drawing, and source triangulation to ensure data validity. The findings indicate that PT Mifa Bersaudara implements its social collaboration strategy through participatory planning, implementation, assistance, monitoring, and evaluation by involving local government, village authorities, and community members. Community empowerment programs in education, healthcare, environmental management, micro, small, and medium enterprise (MSME) development, and local economic empowerment function as the company's front stage in creating a positive impression, while planning, coordination, and evaluation activities represent the back stage. Nevertheless, the company continues to face challenges related to high community expectations regarding employment opportunities and the equitable distribution of program benefits. This study concludes that PT Mifa Bersaudara's social collaboration strategy has successfully contributed to maintaining a positive corporate image through participatory communication, stakeholder involvement, and the implementation of sustainable community empowerment programs. Keywords : social collaboration strategy, Impression Management, positive corporate image, Corporate Social Responsibility (CSR), PT Mifa Bersaudara.