Electronic Theses and Dissertation

Perkembangan media sosial telah mendorong munculnya berbagai bentuk
konten digital yang tidak hanya berfungsi sebagai media hiburan, tetapi juga
memberikan pengalaman emosional bagi penggunanya. Salah satu konten yang
banyak diminati adalah Autonomous Sensory Meridian Response (ASMR) auditori
di TikTok dikenal mampu untuk memberikan sensasi relaksasi dan ketennagan.
Penelitian ini bertujuan untuk melihat efektivitas konten ASMR auditori di TikTok
dalam membangun keterhubungan emosional remaja akhir di Banda Aceh.
Penelitian ini menggunakan teori Uses & Gratification dengan pendekatan
kualitatif deskriptif. Informan dipilih menggunakan teknik purposive sampling
yang terdiri atas lima remaja akhir pengguna aktif TikTok yang memiliki
pengalaman mengonsumsi konten ASMR auditori. Data dikumpulkan melalui
wawancara semi terstruktur dan dokumentasi, kemudian dianlisis menggunakan
analisis tematik dengan uji keabsahan data melalui triangulasi sumber. Hasil
penelitian menunjukkan bahwa konten ASMR mukbang dianggap efektif dalam
memenuhi kebutuhan emosional informan. Informan merasakan berbagai
pengalaman emosional setelah mengonsumsi konten ASMR mukbang, seperti
perasaan tenag, nyaman, rileks, senang, dan terhibur. Dengan rasa tenang sebagai
pengalaman emsoional yang paling dominan. Unsur audio berupa suara
mengunyah, menyeruput, dan menelan menjadi pemicu auditori yang berperan
dalam membentuk pengalaman tersebut. Meskipun respons setiap informan berbeda
sesuai preferensinya, pada sebagian informan, pengalaman emsoional berkembang
menjadi keterhubungan emsional yang ditunjukkan melalui perasaan seolah-olah
ditemani ketika makan sambil menonton ASMR mukbang. Berdasarkan hasil
penelitian, dapat disimpulkan bahwa konten ASMR auditori di TikTok
menunjukkan efektivitas dalam membangun keterhubungan emsoional melalui
pemenuhan kebutuhan afektif pengguna dan pemaknaan personal terhadap
pengalaman mengonsumsi konten, sebagaimana dijelaskan dalam teori Uses &
Gratification.
Kata kunci: ASMR auditori; TikTok; keterhubungan emsoional; remaja
akhir; Uses & Gratifications

The rapid development of social media has encouraged the emergence of various froms of digital content that serve not only as entertainment but also as a source of emotional experience for users. One of the most popular types of content is Autonomous Sensory Meridian Response (ASMR) auditory conten on TikTok, which is widely recognized for providing relaxation and a sense of calm. This study aims to examine the effectiveness of auditory ASMR content on TikTok in fostering emotional connectedness among late adolescents in Banda Aceh. The study employed the Uses and Gratification theory with a descriptive qualitative approach. Informants were selected using a purposive sampling technique, consisting of five late adolescents who actively use TikTok and have experience consuming auditory ASMR content. Data were collected through semi-structured interviews and documentation, then analyzed using thematic analysis with source triangulation to ensure data validity. The findings indicate that ASMR mukbang content is perceived as effective in fulfilling the emotional needs of the informants. They experienced various emotional responses after consuming ASMR mukbang content, including feelings of calmness, comfort, relaxation, enjoyment, and amusement, with calmness emerging as the most dominant emotional experience. Auditory elements, such as chewing, slurping, and swallowing sounds, acted as auditory triggers that contributed to shaping these experiences, although each informant responded differently according to individual preferences. For some informants, these emotional experiences developed into emotional connectedness, reflected in the feeling of being accompanied while eating and watching ASMR mukbang content. The study concludes that auditory ASMR content on TikTok is effective in fostering emotional connectedness by fulfilling users’ affective needs and through their personal interpretation of the content consumption experience, as explained by the Uses and Gratification theory. Keywords: auditory ASMR; TikTok; emotional connectedness; late adolescent; Uses and Gratification Theory