Electronic Theses and Dissertation

Fear of Missing Out (FOMO) merupakan kondisi psikologis yang ditandai dengan perasaan takut tertinggal dari pengalaman, informasi, maupun tren yang sedang dialami orang lain. Salah satu faktor yang dapat memengaruhi perilaku pembelian impulsif adalah Fear of Missing Out (FOMO). Penelitian ini bertujuan untuk mengetahui tingkat Fear of Missing Out (FOMO), tingkat perilaku pembelian impulsif produk Glad 2 Glow, serta pengaruh Fear of Missing Out (FOMO) terhadap perilaku pembelian impulsif produk Glad 2 Glow pada mahasiswa Pendidikan Ekonomi Universitas Syiah Kuala. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian deskriptif. Populasi penelitian berjumlah 104 mahasiswa pengguna produk Glad 2 Glow dengan sampel sebanyak 51 responden yang dipilih menggunakan teknik purposive sampling. Pengumpulan data dilakukan melalui kuesioner. Teknik analisis data yang digunakan yaitu statistik deskriptif, analisis regresi linear sederhana, koefisien determinasi (R²), dan uji hipotesis (uji t). Hasil penelitian menunjukkan bahwa Fear of Missing Out (FOMO) berada pada kategori tinggi dengan nilai rata-rata 3,39 dan TCR sebesar 67,75%, sedangkan perilaku pembelian impulsif berada pada kategori tinggi dengan nilai rata-rata 3,33 dan TCR sebesar 66,65%. Hasil analisis regresi linear sederhana menghasilkan persamaan Y = 22,289 + 0,818X. Hasil uji t menunjukkan bahwa Fear of Missing Out (FOMO) berpengaruh positif dan signifikan terhadap perilaku pembelian impulsif dengan nilai thitung 8,278 > ttabel 2,010 dan nilai signifikansi

Fear of Missing Out (FOMO) is a psychological condition characterized by the fear of missing experiences, information, or trends experienced by others. One of the factors that may influence impulsive buying behavior is Fear of Missing Out (FOMO). This study aimed to determine the level of Fear of Missing Out (FOMO), the level of impulsive buying behavior toward Glad 2 Glow products, and the influence of Fear of Missing Out (FOMO) on impulsive buying behavior among Economic Education students at Syiah Kuala University. This study employed a quantitative approach with a descriptive research design. The population consisted of 104 Economic Education students who used Glad 2 Glow products. A sample of 51 respondents was selected using purposive sampling. Data were collected through questionnaires and analyzed using descriptive statistics, simple linear regression, the coefficient of determination (R²), and the t-test. The results showed that Fear of Missing Out (FOMO) was classified as high, with a mean score of 3.39 and a Respondent Achievement Level (RAL) of 67.75%, while impulsive buying behavior was also classified as high, with a mean score of 3.33 and an RAL of 66.65%. The simple linear regression equation was Y = 22.289 + 0.818X. The t-test indicated that Fear of Missing Out (FOMO) had a positive and significant influence on impulsive buying behavior, with a t-value of 8.278 greater than the t-table value of 2.010 and a significance value of