Electronic Theses and Dissertation

Perkembangan pesat kecerdasan buatan (AI) generatif dalam satu dekade terakhir telah mengubah cara informasi diproduksi dan disebarkan di media sosial, sehingga batas antara informasi asli dan konten manipulatif (termasuk deepfake) semakin sulit dibedakan. Kondisi ini menuntut Generasi Z untuk memiliki literasi AI yang memadai agar mampu menilai kredibilitas informasi yang mereka terima, sementara sebagian besar penelitian terdahulu baru menyoroti aspek penggunaan AI tanpa mengkaji pengaruhnya terhadap kemampuan evaluatif ini. Penelitian ini bertujuan untuk mengetahui apakah literasi AI berpengaruh terhadap kemampuan mengevaluasi kredibilitas informasi di media sosial pada Gen Z di Banda Aceh. Penelitian menggunakan pendekatan kuantitatif dengan jenis eksplanatif, melalui metode survei berupa kuesioner tertutup berskala Likert yang disebarkan kepada 158 responden Gen Z (usia 20–29 tahun) pengguna AI dan media sosial di Banda Aceh, yang dipilih dengan teknik purposive sampling dan ditentukan besarannya menggunakan rumus Slovin. Data dianalisis menggunakan statistik deskriptif serta uji regresi linear sederhana. Hasil penelitian menunjukkan koefisien regresi sebesar 0,478 dengan nilai t hitung 8,694 (t tabel 1,975) dan signifikansi < 0,001, yang berarti H₀ ditolak dan H₁ diterima: literasi AI berpengaruh positif dan signifikan terhadap kemampuan mengevaluasi kredibilitas informasi. Koefisien determinasi (R²) sebesar 32,6% menunjukkan kontribusi literasi AI terhadap variabel tersebut, dengan indikator Trustworthiness mencatat persentase tertinggi (90,2%), sementara 67,4% sisanya dipengaruhi faktor lain di luar model, seperti literasi digital dan kemampuan berpikir kritis. Temuan ini memperkuat relevansi Teori Kognitif Sosial Bandura dan Teori Kredibilitas Sumber, serta berimplikasi pada pentingnya penguatan literasi AI sebagai bagian dari literasi digital dalam dunia pendidikan untuk mengurangi risiko misinformasi. Penelitian selanjutnya disarankan mengkaji faktor-faktor lain yang turut memengaruhi kemampuan evaluasi kredibilitas informasi, serta mempertimbangkan pendekatan kualitatif atau mixed methods pada populasi yang lebih beragam.


Kata Kunci: Literasi AI, Kredibilitas Informasi, Gen Z, New Media, Media Sosial.

The rapid advancement of generative artificial intelligence (AI) over the past decade has transformed the way information is produced and disseminated on social media, making it increasingly difficult to distinguish authentic content from manipulated material, including deepfakes. This condition requires Generation Z to possess adequate AI literacy in order to assess the credibility of the information they encounter, while most prior studies have only examined AI usage without investigating its influence on this evaluative ability. This study aims to determine whether AI literacy influences the ability to evaluate information credibility on social media among Gen Z in Banda Aceh. A quantitative, explanatory research design was employed, using a survey method with a closed-ended Likert-scale questionnaire distributed to 158 Gen Z respondents (aged 20–29) who use AI and social media in Banda Aceh, selected through purposive sampling with the sample size determined using the Slovin formula. The data were analyzed using descriptive statistics and simple linear regression analysis. The results show a regression coefficient of 0.478, with a calculated t-value of 8.694 (t-table 1.975) and a significance level of < 0.001, indicating that H₀ is rejected and H₁ is accepted: AI literacy has a positive and significant effect on the ability to evaluate information credibility. The coefficient of determination (R²) of 32.6% indicates the contribution of AI literacy to this variable, with the Trustworthiness indicator recording the highest percentage (90.2%), while the remaining 67.4% is explained by other factors outside the model, such as digital literacy and critical thinking skills. These findings reinforce the relevance of Bandura's Social Cognitive Theory and Source Credibility Theory, and imply the importance of strengthening AI literacy as part of digital literacy in education to reduce the risk of misinformation. Future research is recommended to examine other factors that may influence information credibility evaluation and to consider qualitative or mixed-methods approaches with a more diverse population. Keywords: AI Literacy, Information Credibility, Generation Z, New Media, Social Media.