Electronic Theses and Dissertation

Serami Store Takengon merupakan usaha yang bergerak di bidang penjualan
produk kosmetik herbal, skincare, dan sprei. Proses pemasaran dan penjualan yang
masih mengandalkan toko fisik serta komunikasi melalui WhatsApp menyebabkan
jangkauan pemasaran terbatas, proses transaksi kurang efisien, verifikasi pembayaran
dilakukan secara manual, dan pengelolaan data penjualan belum terintegrasi.
Penelitian ini bertujuan untuk merancang dan membangun sebuah website e
commerce yang dapat memperluas jangkauan pemasaran, mempermudah proses
transaksi, serta membantu pengelolaan data penjualan pada Serami Store Takengon.
Metode pengembangan sistem yang digunakan adalah metode Waterfall yang
meliputi tahapan analisis kebutuhan, perancangan sistem, implementasi, pengujian,
dan pemeliharaan. Data penelitian dikumpulkan melalui observasi, wawancara, dan
studi pustaka. Sistem dibangun menggunakan bahasa pemrograman PHP dengan
framework Laravel, basis data MySQL, serta diintegrasikan dengan layanan
pembayaran Midtrans untuk mendukung proses pembayaran secara otomatis.
Perancangan sistem menggunakan Use Case Diagram, Activity Diagram, Sequence
Diagram, Entity Relationship Diagram (ERD), Flowchart, dan desain basis data.
Hasil penelitian menunjukkan bahwa website e-commerce yang dibangun
mampu menyediakan fitur registrasi dan login pengguna, katalog produk, keranjang
belanja, transaksi daring, pembayaran otomatis melalui Midtrans, pengelolaan produk,
kategori, pesanan, promosi, serta laporan penjualan dalam format PDF dan Excel.
Pengujian sistem menggunakan metode Black Box Testing menunjukkan bahwa
seluruh fungsi utama sistem berjalan sesuai dengan kebutuhan pengguna.
Implementasi sistem ini diharapkan dapat meningkatkan efisiensi operasional,
mempercepat proses transaksi, memperluas jangkauan pemasaran, serta
mempermudah pengelolaan data penjualan pada Serami Store Takengon.
Kata kunci: E-commerce, Laravel, MySQL, Midtrans, Waterfall, Serami Store
Takengon.

Serami Store Takengon is a business engaged in the sale of herbal cosmetic products, skincare, and bed sheets. The existing marketing and sales process, which relies on a physical store and WhatsApp communication, has resulted in limited marketing reach, inefficient transaction processing, manual payment verification, and unintegrated sales data management. This study aims to design and develop an e commerce website to expand marketing reach, simplify transaction processes, and improve sales data management at Serami Store Takengon. The system was developed using the Waterfall software development method, which consists of the requirements analysis, system design, implementation, testing, and maintenance phases. Research data were collected through observation, interviews, and literature study. The system was developed using the PHP programming language with the Laravel framework and MySQL database, and integrated with the Midtrans payment gateway to support automatic online payment transactions. The system design was modeled using Use Case Diagrams, Activity Diagrams, Sequence Diagrams, Entity Relationship Diagrams (ERD), Flowcharts, and database design. The results of this study indicate that the developed e-commerce website provides features including user registration and login, product catalog management, shopping cart, online transactions, automatic payments through Midtrans, product and category management, order management, promotional features, and sales report generation in PDF and Excel formats. System testing using the Black Box Testing method showed that all major system functions operated according to the specified requirements. The implementation of this system is expected to improve operational efficiency, accelerate transaction processing, expand marketing reach, and facilitate sales data management at Serami Store Takengon. Keywords: e-commerce, Laravel, MySQL, Midtrans, Waterfall, Serami Store Takengon.