Electronic Theses and Dissertation

Penelitian ini bertujuan menganalisis pengaruh perceived credibility dan trust terhadap purchase intention produk kosmetik halal Luxcrime dengan atti-tude toward social media influencer sebagai variabel mediasi pada konsumen di Kota Banda Aceh. Penelitian menggunakan pendekatan kuantitatif melalui penyebaran kuesioner kepada konsumen Luxcrime yang pernah melihat promosi melalui social media influencer. Teknik pengambilan sampel menggunakan pur-posive sampling dan data dianalisis dengan Partial Least Squares-Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa perceived credibility dan trust berpengaruh positif terhadap attitude toward social media influencer dan purchase intention. Selain itu, attitude toward social media influ-encer berpengaruh positif terhadap purchase intention serta mampu memediasi hubungan perceived credibility dan trust terhadap purchase intention. Penelitian ini memberikan implikasi bagi perusahaan kosmetik halal dalam memilih influ-encer yang kredibel dan terpercaya untuk meningkatkan minat beli konsumen.

Kata Kunci: Perceived Credibility, Trust, Attitude Toward Social Media Influ-encer, Purchase Intention, Kosmetik Halal.

This study aims to analyze the effect of perceived credibility and trust on purchase intention toward Luxcrime halal cosmetic products, with attitude to-ward social media influencer as a mediating variable among consumers in Banda Aceh City. This study employed a quantitative approach through questionnaire distribution to Luxcrime consumers who had seen promotions through social me-dia influencers. Purposive sampling was used, and the data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results show that perceived credibility and trust positively affect attitude toward social media influencer and purchase intention. In addition, attitude toward social me-dia influencer positively affects purchase intention and mediates the relationship between perceived credibility, trust, and purchase intention. This study provides implications for halal cosmetic companies in selecting credible and trustworthy influencers to increase consumers’ purchase intention. Keywords: Perceived Credibility, Trust, Attitude Toward Social Media Influenc-er, Purchase Intention, Halal Cosmetics.