Electronic Theses and Dissertation

MICE (Meeting, Incentive, Convention and Exhibition) merupakan sektor yang berperan penting dalam pertumbuhan pariwisata dan ekonomi. Provinsi Aceh memiliki potensi sebagai destinasi wisata MICE, seiring dengan peningkatan jumlah wisatawan setiap tahunnya. Untuk mendukung pengembangan industri ini, diperlukan fasilitas seperti convention hall, exhibition hall, ballroom dan meeting rooms. Perancangan gedung Convention Center di Kota Banda Aceh mengusung konsep Green Architecture, dengan pendekatan ramah lingkuangan dan berkelanjutan, sehingga tidak hanya menyediakan fasilitas yang memadai tetapi juga menciptakan bangunan yang berkelanjutan.
Kata kunci: MICE, Convention Center, Green Architecture.

MICE (Meetings, Incentives, Conventions, and Exhibitions) plays a significant role in supporting the growth of the tourism industry and the economy. Aceh Province has strong potential to develop as a MICE destination, driven by the increasing number of tourist arrivals each year. To support the development of this industry, adequate facilities such as a convention hall, exhibition hall, ballroom, and meeting rooms are essential. The proposed Convention Center in Banda Aceh adopts the concept of Green Architecture, emphasizing environmentally friendly and sustainable design principles. This approach not only provides comprehensive facilities for MICE activities but also creates a sustainable building that promotes environmental responsibility and long-term resource efficiency. Keywords: MICE, Convention Center, Green Architecture.