Electronic Theses and Dissertation

Taman Putroe Phang merupakan ruang terbuka hijau yang memiliki fungsi sebagai ruang publik sekaligus kawasan cagar budaya di Kota Banda Aceh. Meskipun memiliki lokasi yang strategis dan nilai sejarah yang tinggi, tingkat pemanfaatan taman ini masih relatif rendah. Penelitian ini bertujuan untuk mengidentifikasi kondisi kualitas elemen fisik Taman Putroe Phang, menganalisis hubungan persepsi pengunjung terhadap kualitas elemen fisik taman dengan minat berkunjung, serta menganalisis hubungan preferensi pengunjung terhadap kunjungan ulang. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 97 responden yang dipilih menggunakan teknik accidental sampling. Data dikumpulkan melalui observasi, dokumentasi, dan kuesioner, kemudian dianalisis menggunakan analisis deskriptif, korelasi Pearson, regresi linier sederhana, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa kualitas elemen fisik Taman Putroe Phang berdasarkan persepsi pengunjung berada pada kategori sedang dengan nilai rata-rata 2,92. Terdapat hubungan positif dan signifikan antara kualitas elemen fisik taman dengan minat berkunjung (p = 0,001; r = 0,690), dengan kontribusi sebesar 47,7%. Selain itu, preferensi pengunjung juga berhubungan positif dan signifikan degan keinginan melakukan kunjungan ulang (p = 0,001; r = 0,542), dengan kontribusi sebesar 29,3%. Penelitian ini menyimpulkan bahwa peningkatan kualitas elemen fisik taman dan pemenuhan preferensi pengunjung berperan dalam meningkatkan minat berkunjung dan mendorong kunjungan ulang ke Taman Putroe Phang.
Kata kunci: Taman Putroe Phang, kualitas elemen fisik, persepsi pengunjung, preferensi pengunjung, minat berkunjung, kunjungan ulang.

Putroe Phang Park is an urban green open space that serves as both a public space and a cultural heritage site in Banda Aceh City. Despite its strategic location and high historical value, the park has a relatively low level of utilization. This study aimed to identify the condition of the physical elements of Putroe Phang Park, analyze the relationship between visitors' perceptions of the park's physical quality and their intention to visit, and examine the relationship between visitors' preferences and their intention to revisit. A quantitative approach was employed using a survey method involving 97 respondents selected through accidental sampling. Data were collected through field observations, documentation, and questionnaires, and were analyzed using descriptive analysis, Pearson correlation, simple linear regression, and the coefficient of determination. The results indicated that the quality of the park's physical elements, as perceived by visitors, was categorized as moderate, with a mean score of 2.92. A positive and significant relationship was found between the perceived quality of the park's physical elements and visitors' intention to visit (p = 0.001; r = 0.690), with a contribution of 47.7%. In addition, visitors' preferences showed a positive and significant relationship with their intention to revisit (p = 0.001; r = 0.542), contributing 29.3% to revisit intention. The study concludes that improving the quality of the park's physical elements and accommodating visitors' preferences play important roles in increasing visitors' intention to visit and encouraging repeat visits to Putroe Phang Park. Keywords: Putroe Phang Park, physical elements quality, visitors' perception, visitors' preference, visit intention, revisit intention.