Electronic Theses and Dissertation

Penelitian ini bertujuan untuk mengetahui strategi komunikasi persuasif yang dilakukan olehguru dan orang tua murid dalam membentuk minat siswa mengonsumsi Program Makan
Bergizi Gratis (MBG) di SD Negeri 66 Banda Aceh. Penelitian ini menggunakan pendekatan
kualitatif deskriptif dengan teknik pengumpulan data melalui observasi, wawancara mendalam,dan dokumentasi. Informan dalam penelitian ini terdiri dari kepala sekolah, guru, siswa, sertaorang tua murid yang dipilih secara purposive. Hasil penelitian menunjukkan bahwa strategikomunikasi persuasif dilakukan melalui pendekatan informatif, edukatif, dan motivasional.
Guru berperan sebagai komunikator utama di lingkungan sekolah dengan menyampaikaninformasi gizi, memberikan arahan, serta mendampingi siswa dalam kegiatan makan bersama.Sementara itu, orang tua berperan dalam memperkuat pesan di lingkungan keluarga melaluinasihat, pembiasaan, dan dukungan terhadap program. Komunikasi juga dilakukan melaluimedia seperti grup WhatsApp yang menghubungkan sekolah dengan orang tua. Respon siswaterhadap program MBG secara umum positif, ditandai dengan adanya pemahaman tentangpentingnya makanan bergizi, sikap yang mendukung, serta meningkatnya minat dalammengonsumsi makanan yang disediakan. Meskipun demikian, masih terdapat sebagian kecilsiswa yang kurang berminat karena faktor selera dan kebiasaan makan sebelumnya. Kesimpulannya, strategi komunikasi persuasif yang dilakukan oleh guru dan orang tua berjalancukup efektif dalam membentuk minat siswa mengonsumsi makanan bergizi, terutama karenaadanya sinergi komunikasi antara lingkungan sekolah dan keluarga.
Kata kunci: komunikasi persuasif, guru, orang tua, minat siswa, makan bergizi gratis.

This study aims to examine the persuasive communication strategies employed by teachers and parents in fostering students' interest in participating in the Free Nutritious Meal Program (Makan Bergizi Gratis/MBG) at SD Negeri 66 Banda Aceh. This research adopted a descriptive qualitative approach, with data collected through observation, in-depth interviews, and documentation. The informants consisted of the principal, teachers, students, and parents, who were selected purposively. The findings revealed that persuasive communication strategies were implemented through informative, educational, and motivational approaches. Teachers acted as the primary communicators within the school environment by providing nutritional information, offering guidance, and assisting students during shared meal activities. Meanwhile, parents reinforced these messages within the family environment through advice, habituation, and support for the program. Communication was also facilitated through media platforms such as WhatsApp groups, which served as a bridge between the school and parents. Students' responses to the MBG program were generally positive, as indicated by their understanding of the importance of nutritious food, supportive attitudes, and increased interest in consuming the meals provided. However, a small number of students remained less interested due to personal taste preferences and pre-existing eating habits. In conclusion, the persuasive communication strategies implemented by teachers and parents were found to be sufficiently effective in fostering students' interest in consuming nutritious food, primarily due to the synergy of communication between the school and family environments. Keywords: persuasive communication, teachers, parents, students' interest, Free Nutritious Meal Program.