Electronic Theses and Dissertation

ABSTRAK
Judul
: Dinamika Pendapatan Pedagang: Peranan Lokasi
Zona Strategis Di Pasar Induk Lambaro Aceh Besar
Penulis
: Siti Hajar
NIM
: 2101101010142
Fakultas/Jurusan
: Ekonomi dan Bisnis/Ekonomi Pembangunan
Pembimbing
: 1. Dr. Cut Risya Varlitya, S.E., M.Si
2. Riswandi, S.E., M.Ec., Ph.


Penelitian ini bertujuan untuk menganalisis pengaruh lokasi zona strategis, modal,
tenaga kerja, lama usaha, dan umur terhadap pendapatan pedagang di Pasar Induk
Lambaro Aceh Besar. Data primer dikumpulkan melalui kuesioner dan wawancara
terhadap 84 pedagang yang dipilih dengan teknik purposive sampling. Analisis data
menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa
variabel lokasi zona strategis, modal, dan tenaga kerja yang berpengaruh positif dan
signifikan terhadap pendapatan pedagang. Sedangkan variabel lama usaha dan
umur tidak berpengaruh signifikan terhadap pendapatan pedagang. Secara simultan,
kelima faktor mampu menjelaskan 83,4 persen variasi pendapatan pedagang.
Temuan ini mengindikasikan bahwa lokasi zona strategis berperan penting dalam
meningkatkan pendapatan, di samping faktor modal, tenaga kerja, pengalaman, dan
umur pedagang. Kepada pengelola pasar disarankan untuk melakukan penyegaran
dan meningkatkan fasilitas lokasi berdagang secara berkala guna menciptakan
distribusi peluang yang lebih adil, terutama bagi pedagang kecil dan baru.


Kata kunci: Pendapatan pedagang, lokasi zona strategis, modal, tenaga kerja,
lama usaha, umur, Pasar Induk Lambaro

ABSTRACT Title : The Dynamics of Trader Income: The Role of Strategic Zoning Location in Lambaro Main Market, Aceh Besar Author : Siti Hajar NIM : 2101101010142 Faculty/Department : Economics and Business/Development Economics Supervisor : 1. Dr. Cut Risya Varlitya, S.E., M.Si 2. Riswandi, S.E., M.Ec., Ph. This study aims to analyze the influence of strategic location, capital, labor, length of business, and age on trader income at Lambaro Central Market, Aceh Besar. Primary data were collected through questionnaires and interviews with 84 traders selected using purposive sampling. Data analysis used multiple linear regression. The results showed that strategic location, capital, and labor had a positive and significant effect on trader income. Meanwhile, length of business and age did not significantly influence trader income. Simultaneously, the five factors explained 83.4 percent of the variation in trader income. These findings indicate that strategic location plays a significant role in increasing income, in addition to capital, labor, experience, and trader age. Market managers are advised to periodically refresh and improve trading location facilities to create a more equitable distribution of opportunities, especially for small and new traders. Keywords : Trader income, strategic zone location, capital, workforce, length of business, age, Lambaro Main Market