Electronic Theses and Dissertation

PROGRAM STUDI MAGISTER KESEHATAN MASYARAKAT
FAKULTAS KEDOKTERAN UNIVERSITAS SYIAH KUALA
Tesis, Juli 2026
Wirdah
Strategi Adaptif RSU Swasta Tipe C dalam Menghadapi Trisula Kebijakan Kesehatan: Pengembangan Rencana Strategis Rumah Sakit Ibnu Sina Tahun 2026–2030
132 Halaman + Tabel + Gambar + Lampiran
ABSTRAK
Latar Belakang : Trisula Kebijakan Kesehatan mendorong rumah sakit untuk meningkatkan mutu pelayanan, daya saing, serta kemampuan beradaptasi terhadap perubahan lingkungan strategis. Rumah Sakit Ibnu Sina sebagai rumah sakit swasta tipe C perlu menyusun rencana strategis yang adaptif agar mampu menghadapi tantangan tersebut. Tujuan : Penelitian ini bertujuan untuk mengidentifikasi faktor internal dan eksternal yang memengaruhi pengembangan rumah sakit, menentukan posisi strategis organisasi, merumuskan alternatif strategi, serta menetapkan strategi prioritas dalam penyusunan Rencana Strategis Rumah Sakit Ibnu Sina Tahun 2026–2030. Metode : Penelitian ini menggunakan pendekatan kualitatif dengan desain studi kasus. Pengumpulan data dilakukan melalui wawancara mendalam, telaah dokumen, dan observasi terhadap kondisi rumah sakit. Analisis dilakukan menggunakan Consensus Decision Making Group (CDMG) untuk mengidentifikasi faktor strategis, dilanjutkan dengan analisis Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), Internal-External (IE) Matrix, TOWS Matrix, dan Quantitative Strategic Planning Matrix (QSPM) untuk menentukan strategi prioritas. Hasil : Hasil penelitian menunjukkan bahwa Rumah Sakit Ibnu Sina memiliki kekuatan internal yang lebih dominan dibandingkan kelemahannya, namun menghadapi ancaman eksternal yang lebih besar daripada peluang. Nilai matriks IFE sebesar 2,0 dan EFE sebesar 2,0 menempatkan rumah sakit pada Sel V Matriks IE dengan strategi Hold and Maintain, sedangkan Matriks TOWS menghasilkan alternatif strategi Product Development. Kesimpulan : Berdasarkan analisis QSPM, strategi prioritas yang dipilih adalah optimalisasi layanan kateterisasi jantung (Cathlab) melalui penguatan kompetensi sumber daya manusia, optimalisasi peralatan, pengembangan layanan kardiovaskular, penguatan jejaring rujukan, digitalisasi pelayanan, serta peningkatan promosi layanan. Strategi tersebut diharapkan mampu meningkatkan daya saing, mutu pelayanan, kinerja organisasi, dan keberlanjutan Rumah Sakit Ibnu Sina dalam menghadapi dinamika kebijakan Trisula Kesehatan.
Kata kunci: strategi adaptif, rencana strategis, rumah sakit swasta tipe C, Trisula Kesehatan, IFE, EFE, TOWS, QSPM, Cathlab.

MASTER OF PUBLIC HEALTH STUDY PROGRAM FACULTY OF MEDICINE, UNIVERSITAS SYIAH KUALA Thesis, July 2026 Wirdah Adaptive Strategy of a Type C Private General Hospital in Responding to the Health Trident Policy: Strategic Plan Development of Ibnu Sina Hospital for 2026–2030 132 Pages + Tables + Figures + Appendices ABSTRACT Background: The Health Trident Policy requires hospitals to improve service quality, competitiveness, and organizational adaptability in response to changes in the strategic healthcare environment. As a Type C private general hospital, Ibnu Sina Hospital needs to develop an adaptive strategic plan to effectively address these challenges. Objective: This study aimed to identify the internal and external factors influencing hospital development, determine the hospital's strategic position, formulate strategic alternatives, and establish priority strategies for developing the 2026–2030 Strategic Plan of Ibnu Sina Hospital. Methods: This study employed a qualitative approach using a case study design. Data were collected through in-depth interviews, document reviews, and direct observations of the hospital. Strategic factors were identified using the Consensus Decision Making Group (CDMG) approach, followed by analysis using the Internal Factor Evaluation (IFE) Matrix, External Factor Evaluation (EFE) Matrix, Internal–External (IE) Matrix, TOWS Matrix, and Quantitative Strategic Planning Matrix (QSPM) to determine the priority strategy. Results: The findings revealed that Ibnu Sina Hospital possesses stronger internal strengths than weaknesses but faces greater external threats than opportunities. The IFE score of 2.0 and the EFE score of 2.0 positioned the hospital in Cell V of the IE Matrix, indicating a Hold and Maintain strategy, while the TOWS Matrix suggested Product Development as the most appropriate strategic alternative. Conclusion: Based on the QSPM analysis, the priority strategy is to optimize cardiac catheterization (Cathlab) services through strengthening human resource competencies, optimizing medical equipment, expanding cardiovascular services, strengthening referral networks, digitalizing healthcare services, and enhancing service promotion. The implementation of this strategy is expected to improve the hospital's competitiveness, service quality, organizational performance, and long-term sustainability in responding to the dynamics of the Health Trident Policy. Keywords: adaptive strategy, strategic planning, Type C private general hospital, Health Trident Policy, Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), TOWS Matrix, Quantitative Strategic Planning Matrix (QSPM), cardiac catheterization (Cathlab).