Electronic Theses and Dissertation

ABSTRAK

Judul
: Valuasi Ekonomi Wisata Brayeun dengan Pendekatan
Travel Cost Method
Penulis
: Raihan Farahiya
NIM
: 2101101010035
Fakultas/Jurusan
: Ekonomi dan Bisnis/Ekonomi Pembangunan
Pembimbing
: Nur Aidar S.E., M.S.E dan Ibu Anita Faiziah S.P.,
M.Env. Res. Ec
Konsentrasi
: Ekonomi Sumber Daya Alam

Penelitian ini bertujuan untuk mengestimasi nilai ekonomi total Wisata Brayeun di
Kabupaten Aceh Besar menggunakan pendekatan Travel Cost Method (TCM) dan
Willingness to Pay (WTP). Data yang digunakan merupakan data primer yang
diperoleh melalui penyebaran kuesioner kepada 100 wisatawan yang berkunjung ke
objek wisata Brayeun. Analisis dilakukan menggunakan pendekatan Individual
Travel Cost Method (ITCM) untuk mengestimasi nilai ekonomi kawasan wisata,
sedangkan analisis WTP digunakan untuk mengetahui kesediaan wisatawan
membayar biaya tambahan guna peningkatan kualitas destinasi wisata. Selain itu,
penelitian ini juga menganalisis pengaruh pendapatan, usia, pendidikan, dan
frekuensi kunjungan terhadap biaya perjalanan wisatawan menggunakan regresi
linear berganda. Hasil penelitian menunjukkan bahwa rata-rata nilai Willingness to
Pay wisatawan sebesar Rp10.227 per kunjungan, dengan 88 persen responden
menyatakan bersedia membayar tambahan biaya untuk peningkatan kualitas objek
wisata. Nilai ekonomi total Wisata Brayeun berdasarkan pendekatan ITCM
diestimasi sebesar Rp2.431.620.000 per tahun, dengan rata-rata biaya perjalanan
wisatawan sebesar Rp202.635 per kunjungan. Komponen biaya terbesar berasal
dari biaya konsumsi sebesar Rp99.240 dan biaya transportasi sebesar Rp87.100 per
orang per kunjungan. Hasil regresi menunjukkan bahwa variabel pendapatan dan
usia berpengaruh positif dan signifikan terhadap biaya perjalanan wisatawan,
sedangkan pendidikan dan frekuensi kunjungan tidak berpengaruh signifikan.
Temuan ini menunjukkan bahwa Wisata Brayeun memiliki nilai ekonomi dan
berpotensi untuk dikembangkan secara berkelanjutan sebagai destinasi wisata alam
berbasis masyarakat.

Kata Kunci: Brayeun, Travel Cost Method, Valuasi Ekonomi, Willingness to Pay,
Wisata Alam

ABSTRACT Title : Economic Valuation of Brayeun Tourism Destination Using the Travel Cost Method Approach Author : Raihan Farahiya NIM : 2101101010035 Faculty/Department : Faculty of Economics and Business / Development Economics Supervisors : Nur Aidar, S.E., M.S.E. and Anita Faiziah, S.P., M.Env.Res. Specialization : Natural Resource Economics This study aims to estimate the total economic value of Brayeun Tourism in Aceh Besar Regency using the Travel Cost Method (TCM) and Willingness to Pay (WTP) approaches. The data used are primary data obtained through distributing questionnaires to 100 tourists visiting the Brayeun tourist attraction. The analysis was conducted using the Individual Travel Cost Method (ITCM) approach to estimate the economic value of the tourist area, while the WTP analysis was used to determine the willingness of tourists to pay additional costs to improve the quality of the tourist destination. In addition, this study also analyzed the effect of income, age, education, and frequency of visits on tourist travel costs using multiple linear regression. The results showed that the average Willingness to Pay value of tourists was IDR 10,227 per visit, with 88 percent of respondents stating that they were willing to pay additional costs to improve the quality of the tourist attraction. The total economic value of Brayeun Tourism based on the ITCM approach was estimated at IDR 2,431,620,000 per year, with an average tourist travel cost of IDR 202,635 per visit. The largest cost components came from consumption costs of Rp99,240 and transportation costs of Rp87,100 per person per visit. Regression results showed that income and age variables had a positive and significant effect on tourist travel costs, while education and visit frequency did not. These findings indicate that Brayeun Tourism has economic value and potential for sustainable development as a community-based nature tourism destination. Keywords: Brayeun. Economic Valuation, Nature Tourism, Travel Cost Method, Willingness to Pay