Electronic Theses and Dissertation

Perilaku phubbing (Phone snubbing) merupakan fenomena yang muncul seiring tingginya penggunaan smartphone di Indonesia yang mencapai 98,7% dari total penduduk, dengan rata-rata durasi penggunaan internet selama 7 jam 22 menit per hari serta didominasi oleh pengguna berusia 18-29 tahun sebesar 94% yang termasuk mahasiswa. Kondisi ini berpotensi memengaruhi kualitas komunikasi interpersonal dalam interaksi tatap muka. Penelitian ini bertujuan untuk mengetahui pengaruh perilaku phubbing (phone snubbing) terhadap kualitas komunikasi interpersonal antar teman pada mahasiswa FISIP Universitas Syiah Kuala. Teori yang digunakan dalam penelitian ini adalah Teori Ketergantungan Media yang menyatakan bahwa individu memiliki ketergantungan tinggi terhadap media cenderung mengalami perubahan sikap dan perilaku akibat penggunaan media tersebut. Penelitian ini merupakan penelitian kuantitatif jenis ekplanatif dengan metode survei melalu penyebaran kueisoner secara daring. Sampel dalam penelitian ini adalah 160 responden dan dipilih menggunakan teknik quota sampling dengan kriteria responden adalah mahasiswa aktif FISIP Universitas Syiah Kuala yang ketergantungan dengan smartphone. Data dianalisis menggunakan bantuan SPSS dan hasil penelitian menunjukkan nilai thitung lebih kecil dari ttabel (-26,773 < 1,975) dengan nilai koefisien regresi linear sederhana sebesar b = -0,963 serta taraf signifikansi 0,000. Nilai -0,963 menunjukkan adanya pengaruh negatif antara variabel independen terhadap variabel dependen, sehingga dapat disimpulkan bahwa perilaku phubbing (phone snubbing) berpengaruh negatif dan signifikan terhadap kualitas komunikasi interpersonal antar teman pada mahasiswa FISIP Universitas Syiah Kuala, yang berarti semakin tinggi perilaku phubbing maka semakin rendah kualitas komunikasi interpersonal antar teman.

Kata Kunci: Komunikasi Interpersonal, Phubbing, Smartphone

Phubbing (phone snubbing) is a phenomenon that has emerged alongside the high rate of smartphone usage in Indonesia, which stands at 98.7% of the total population, with an average daily internet usage of 7 hours and 22 minutes. This usage is dominated by users aged 18–29, accounting for 94% of the total—a group that includes college students. This situation has the potential to affect the quality of interpersonal communication during face-to-face interactions. This study aims to determine the effect of phubbing (phone snubbing) behavior on the quality of interpersonal communication among friends among students in the Faculty of Social and Political Sciences at Syiah Kuala University. The theory used in this study is Media Dependency Theory, which states that individuals with high media dependency tend to experience changes in attitudes and behavior as a result of media use. This study is an explanatory quantitative study using a survey method through the distribution of an online questionnaire. The sample consisted of 160 respondents selected using quota sampling, with the criteria being active FISIP students at Syiah Kuala University who are dependent on smartphones. Data were analyzed using SPSS, and the results showed that the calculated t-value was smaller than the critical t-value (-26.773 < 1.975), with a simple linear regression coefficient of b = -0.963 and a significance level of 0.000. The value of -0.963 indicates a negative relationship between the independent variable and the dependent variable. Therefore, it can be concluded that phubbing behavior has a negative and significant effect on the quality of interpersonal communication among friends among FISIP students at Syiah Kuala University, meaning that the higher the level of phubbing behavior, the lower the quality of interpersonal communication among friends. Keywords: Interpersonal Communication, Phubbing, Smartphone