Electronic Theses and Dissertation

ABSTRAK
Penelitian ini dilatarbelakangi oleh pentingnya pemahaman mengenai pengaruh Islamic Business Ethics, Service Quality, dan Promosi terhadap kepuasan konsumen pada klinik kecantikan syariah. Penelitian ini bertujuan untuk menganalisis pengaruh Islamic Business Ethics, Service Quality, dan Promosi terhadap kepuasan konsumen klinik kecantikan syariah. Metode yang digunakan adalah pendekatan kuantitatif dengan metode survei. Data dikumpulkan melalui penyebaran kuesioner kepada konsumen muslimah yang pernah menggunakan layanan klinik kecantikan syariah dengan teknik purposive sampling, kemudian dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa Islamic Business Ethics, Service Quality, dan Promosi berpengaruh positif dan signifikan terhadap kepuasan konsumen. Hal ini menunjukkan bahwa semakin baik penerapan Islamic Business Ethics, semakin tinggi kualitas pelayanan yang dirasakan, serta semakin efektif promosi yang dilakukan, maka kepuasan konsumen akan semakin meningkat. Secara simultan, ketiga variabel tersebut memiliki peran penting dalam meningkatkan kepuasan konsumen. Oleh karena itu, penelitian selanjutnya disarankan untuk menambahkan variabel lain yang relevan serta memperluas objek dan metode penelitian guna memperoleh hasil yang lebih komprehensif.
Kata kunci: Islamic Business Ethics, Service Quality, Promosi, Kepuasan Konsumen, Klinik Kecantikan Syariah

ABSTRACT This study is motivated by the importance of understanding the influence of Islamic Business Ethics, Service Quality, and Promotion on consumer satisfaction at Sharia-based beauty clinics. The objective of this study is to analyze the effects of Islamic Business Ethics, Service Quality, and Promotion on consumer satisfaction at Sharia-based beauty clinics. This study employed a quantitative approach using a survey method. Data were collected through questionnaires distributed to Muslim female consumers who had used the services of Sharia-based beauty clinics, using a purposive sampling technique, and were analyzed using multiple linear regression. The results indicate that Islamic Business Ethics, Service Quality, and Promotion have a positive and significant effect on consumer satisfaction. This suggests that better implementation of Islamic Business Ethics, higher perceived service quality, and more effective promotional activities lead to increased consumer satisfaction. Simultaneously, these three variables play an important role in enhancing consumer satisfaction. Therefore, future research is recommended to include additional relevant variables and expand the research objects and methods to obtain more comprehensive results. Keywords: Islamic Business Ethics, Service Quality, Promotion, Consumer Satisfaction, Sharia-Based Beauty Clinics