Electronic Theses and Dissertation

Indonesia merupakan negara dengan tingkat kerentanan tinggi terhadap berbagai bencana alam akibat posisinya di pertemuan tiga lempeng tektonik dunia dan kawasan Ring of Fire. Kondisi ini menuntut strategi mitigasi yang tidak hanya bersifat struktural, tetapi juga nonstruktural, seperti peningkatan literasi dan komunikasi publik tentang kebencanaan. Dalam konteks ini, TVRI Aceh memiliki peran strategis sebagai lembaga penyiaran publik dalam menyampaikan pesan mitigasi yang edukatif dan berbasis nilai budaya lokal. Namun, efektivitas program siaran tersebut belum banyak dikaji secara komprehensif. Penelitian ini bertujuan untuk: (1) menganalisis persepsi, literasi kebencanaan, dan sensitivitas budaya lokal masyarakat terhadap program siaran mitigasi bencana di TVRI Aceh; (2) mengidentifikasi peran dan keterlibatan lembaga penyiaran serta pemangku kepentingan; dan (3) merumuskan strategi pengembangan siaran mitigasi berbasis partisipasi dan budaya lokal. Penelitian ini menggunakan metode campuran (mixed method) dengan pendekatan deskriptif melalui survei, wawancara mendalam, dan Focus Group Discussion (FGD). Analisis dilakukan secara deskriptif, tematik, dan dilengkapi dengan analisis SWOT. Hasil penelitian menunjukkan bahwa program siaran mitigasi bencana di TVRI Aceh dinilai baik oleh sebagian besar responden dan berkontribusi dalam meningkatkan literasi kebencanaan masyarakat. Program ini juga dianggap mampu mengintegrasikan nilai-nilai budaya lokal, meskipun koordinasi lintas lembaga masih perlu diperkuat. Kesimpulannya, program TVRI Aceh berperan penting dalam membangun kesadaran dan budaya sadar risiko masyarakat melalui penyiaran berbasis edukasi, budaya, dan kolaborasi kelembagaan.

Kata kunci: TVRI Aceh, mitigasi bencana, komunikasi publik, literasi kebencanaan, budaya lokal.

Indonesia is highly vulnerable to various natural disasters due to its geographical position at the convergence of three major tectonic plates and within the Ring of Fire. This condition demands comprehensive mitigation strategies that emphasize not only structural measures but also non-structural efforts such as improving disaster literacy and public communication. In this context, TVRI Aceh plays a strategic role as a public broadcasting institution in disseminating credible and culturally relevant disaster mitigation messages. However, the effectiveness of these broadcasts has not been comprehensively examined. This study aims to: (1) analyze public perception, disaster literacy, and cultural sensitivity toward TVRI Aceh’s disaster mitigation programs; (2) identify the roles and involvement of broadcasting institutions and related stakeholders; and (3) formulate strategies for developing participatory and culture-based disaster mitigation broadcasts. The research employs a descriptive mixed-method approach, combining quantitative surveys with qualitative in-depth interviews and Focus Group Discussions (FGDs). Data were analyzed descriptively and thematically, supported by a SWOT analysis. The findings indicate that TVRI Aceh’s disaster mitigation programs are positively perceived by the public and significantly contribute to enhancing community disaster literacy. The programs effectively integrate local cultural values, although cross-institutional collaboration still needs improvement. In conclusion, TVRI Aceh plays a crucial role in fostering public awareness and a culture of preparedness through educational, culturally grounded, and collaborative broadcasting initiatives. Keywords: TVRI Aceh, disaster mitigation, public communication, disaster literacy, local culture.