Electronic Theses and Dissertation

Penelitian ini bertujuan untuk menganalisis pengaruh risiko halal dan religiusitas terhadap minat kunjung wisatawan Muslim ke negara non-Muslim, dengan sikap wisatawan sebagai variabel mediasi pada masyarakat Muslim di Kota Banda Aceh. Penelitian ini menggunakan pendekatan kuantitatif deskriptif dengan pengumpulan data melalui penyebaran kuesioner kepada 135 responden. Teknik analisis data menggunakan Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS) dengan bantuan perangkat lunak SmartPLS. Hasil penelitian menunjukkan bahwa risiko halal dan religiusitas tidak berpengaruh signifikan secara langsung terhadap minat kunjung wisatawan Muslim ke negara non-Muslim. Selain itu, risiko halal juga terbukti tidak berpengaruh signifikan terhadap sikap wisatawan Muslim. Sebaliknya, religiusitas berpengaruh positif dan signifikan terhadap sikap wisatawan Muslim, serta sikap wisatawan Muslim berpengaruh positif dan signifikan terhadap minat kunjung ke negara non-Muslim. Hasil pengujian mediasi menunjukkan bahwa sikap wisatawan Muslim tidak mampu memediasi pengaruh risiko halal terhadap minat kunjung, namun mampu memediasi secara signifikan pengaruh religiusitas terhadap minat kunjung wisatawan Muslim ke negara non-Muslim. Temuan ini mengindikasikan bahwa religiusitas yang tinggi dan risiko halal bukan faktor utama dalam menentukan sikap maupun minat kunjung. Religiusitas berperan dalam membentuk sikap positif wisatawan, yang pada mendorong minat berkunjung ke negara non-Muslim
Kata kunci: Risiko halal, religiusitas, sikap wisatawan Muslim, minat kunjung, negara non-Muslim.

This study aims to analyze the effect of halal risk and religiosity on Muslim tourists’ intention to visit non-Muslim countries, with tourist attitude as a mediating variable among the Muslim community in Banda Aceh City. This study emphasizes the role of Muslim tourists’ attitudes in explaining the relationship between religious values and perceptions of halal risk and intention to visit non-Muslim destinations. The research adopts a descriptive quantitative approach, with data collected through questionnaires distributed to Muslim tourists in Banda Aceh City who have experience or interest in visiting non-Muslim countries. Data analysis was conducted using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with the assistance of SmartPLS software. The results indicate that halal risk and religiosity do not have a significant direct effect on Muslim tourists’ intention to visit non-Muslim countries. In addition, halal risk is also found to have no significant effect on Muslim tourists’ attitudes. In contrast, religiosity has a positive and significant effect on Muslim tourists’ attitudes, and Muslim tourists’ attitudes have a positive and significant effect on their intention to visit non-Muslim countries. The mediation analysis shows that Muslim tourists’ attitudes do not mediate the effect of halal risk on visit intention; however, they significantly mediate the effect of religiosity on Muslim tourists’ intention to visit non-Muslim countries. These findings indicate that although Muslim tourists in Banda Aceh City have a high level of religiosity, halal risk is not a primary factor in determining their attitudes or visit intentions. Instead, religiosity plays an important role in shaping positive tourist attitudes, which in turn encourage intentions to visit non-Muslim countries, as long as basic halal and worship needs can be independently accommodated. Keywords: Halal risk, religiosity, Muslim tourists’ attitude, visit intention, non-Muslim countries.