Electronic Theses and Dissertation

Busana merupakan kebutuhan primer bagi manusia yang kerap kali dikenal sebagai
fashion, dalam proses perubahan gaya fashion selalu berkaitan dengan kondisi
sosial, ekonomi dan budaya, mengakibatkan busana thrifting menjadi alternatif
dalam memenuhi kebutuhan seseorang. Persepsi konsumen Outlet Thrift terhadap
busana thrifting bertujuan untuk mengkaji mengenai pandangan konsumen
terhadap fenomena thrifting, faktor yang membentuk persepsi konsumen terhadap
fenomena busana thrifting serta mengetahui pengalaman konsumen dalam membeli
dan menggunakan busana thrifting. pendekatan yang digunakan dalam penelitian
ini adalah pendekatan kualitatif dengan menggunakan purposive sampling serta
Jenis penelitian yang digunakan adalah fenomenologi, Subjek penelitian ini 6
(Enam) konsumen Outlet Thrift serta 1 (Satu) pemilik Outlet Thrift. Penelitian ini
menggunakan teknik analisis data dengan reduksi data, penyajian data, serta
pengambilan keputusan dan verifikasi data. Penelitian ini dilaksanakan di Outlet
Thrift Neusu dengan teknik pengumpulan data melalui observasi, dokumentasi dan
wawancara guna mengetahui persepsi konsumen Outlet Thrift terhadap busana
thrifting. Hasil penelitian ini menunjukan bahwa fenomena busana thrifting
mendapatkan tanggapan positif oleh para informan sebagai sarana
mengekspresikan gaya berpakaian yang modis dan menarik, serta mendukung
berbagai aktivitas, seperti perkuliahan dan kegiatan sehari-hari. Persepsi ini
dipengaruhi oleh faktor internal, seperti keinginan mengikuti trend fashion dan
preferensi terhadap gaya unik, serta faktor eksternal, seperti lingkungan
pertemanan, pengaruh keluarga, kondisi ekonomi, media sosial, popularitas merek,
dan keunikan fashion thrifting. Pengalaman konsumen dalam aktivitas thrifting
menunjukkan keragaman, baik dalam motivasi maupun kesan yang diperoleh.
Beberapa informan menikmati proses pencarian busana karena dianggap
menyenangkan, menantang, dan memberikan kepuasan saat menemukan item yang
sesuai dengan selera pribadi. Fenomena ini menjadi alternatif dalam memenuhi
kebutuhan fashion konsumen. Para informan memberikan tanggapan positif
terhadap fenomena tersebut yang dipengaruhi oleh faktor internal dan eksternal.
Selain itu pengalaman konsumen dalam membeli dan menggunakan busana
thrifting juga menunjukkan keragaman baik dari segi motivasi maupun kepuasan
yang diperoleh.
Kata kunci: Busana Thrifting, Persepsi Konsumen, Pengalaman Berbelanja

Clothing is a primary need for humans which is often known as fashion, in the process of changing fashion styles is always related to social, economic and cultural conditions, resulting in thrifting clothing becoming an alternative in meeting one's needs. The perception of Outlet Thrift consumers towards thrifting clothing aims to examine consumer views on the thrifting phenomenon, factors that shape consumer perceptions of the thrifting fashion phenomenon and to know consumer experiences in buying and using thrifting clothing. The approach used in this study is a qualitative approach using purposive sampling and the type of research used is phenomenology, the subjects of this study were 6 (six) Outlet Thrift consumers and 1 (one) owner of Outlet Thrift. This study uses data analysis techniques with data reduction, data presentation, and decision making and data verification. This study was conducted at Outlet Thrift Neusu with data collection techniques through observation, documentation and interviews to determine the perception of Outlet Thrift consumers towards thrifting clothing. The results of this study indicate that the phenomenon of thrifting fashion has received a positive response from informants as a means of expressing fashionable and attractive clothing styles, as well as supporting various activities, such as lectures and daily activities. This perception is influenced by internal factors, such as the desire to follow fashion trends and preferences for unique styles, as well as external factors, such as the circle of friends, family influence, economic conditions, social media, brand popularity, and the uniqueness of thrifting fashion. Consumer experiences in thrifting activities show diversity, both in terms of motivation and impressions obtained. Some informants enjoy the process of searching for clothes because it is considered fun, challenging, and provides satisfaction when finding items that suit personal tastes. This phenomenon becomes an alternative in meeting consumers' fashion needs. Informants gave a positive response to the phenomenon, which is influenced by internal and external factors. In addition, consumer experiences in purchasing and using thrifting fashion also show diversity in terms of both motivation and satisfaction obtained. Keywords: Thrifting Fashion, Consumer Perception, Shopping Experience