Electronic Theses and Dissertation

Penelitian ini bertujuan untuk mengamati dan memahami representasi pria androgini dalam konten TikTok Jovi Adhiguna Hunter. Perkembangan teknologi digital, khususnya media sosial seperti TikTok, telah menjadi ruang penting untuk menampilkan dan menginterpretasikan ulang identitas, termasuk gender. Di Indonesia, di mana norma gender masih cenderung kaku, representasi androgini Jovi Adhiguna Hunter yang memadukan elemen maskulin dan feminin dalam penampilan dan interaksinya menjadi fenomena menarik. Penelitian kualitatif ini menggunakan pendekatan analisis isi dengan menerapkan teori The Codes of Television oleh John Fiske pada tiga level analisis: realitas, representasi, dan ideologi. Metode pengumpulan data meliputi observasi non-partisipan, studi pustaka, dan dokumentasi, dengan pemilihan video menggunakan purposive sampling. Hasil penelitian menunjukkan bahwa Jovi Adhiguna secara efektif merepresentasikan identitas androgini melalui elemen visual dan naratif. Pada level realitas, penampilan Jovi yang menggunakan kostum unisex dan aksesori feminin, riasan minimalis, serta perilaku dan ekspresi dinamis, mengonstruksi realitas gendernya yang fluid. Pada level representasi, teknik sinematografi seperti penggunaan Medium Close Up dan Eye Level Angle, serta kombinasi High Key Lighting dan Low Key Lighting, memperkuat narasi identitas androgini dan menciptakan kedekatan dengan penonton. Dialog langsung dan voice over juga mendukung penyampaian pesan. Pada level ideologi, konten Jovi Adhiguna Hunter mencerminkan ideologi liberalisme yang menekankan kebebasan individu dalam mengekspresikan diri tanpa terikat norma gender tradisional, menantang pandangan heteronormatif dan memperkenalkan perspektif inklusif terhadap keberagaman gender di masyarakat Indonesia. Penelitian ini menyarankan untuk mengeksplorasi representasi androgini pada figur atau platform lain, memperdalam analisis, dan memanfaatkan temuan sebagai materi edukasi untuk meningkatkan kesadaran dan penerimaan masyarakat terhadap keberagaman ekspresi gender.

This research aims to observe and understand the representation of androgynous men in Jovi Adhiguna Hunter's TikTok content. The development of digital technology, especially social media like TikTok, has become an important space for displaying and reinterpreting identities, including gender. In Indonesia, where gender norms tend to be rigid, the representation of androgyny by Jovi Adhiguna Hunter, who combines masculine and feminine elements in his appearance and interactions, is an interesting phenomenon. This qualitative research uses a content analysis approach by applying John Fiske's The Codes of Television theory at three levels of analysis: reality, representation, and ideology. Data collection methods include non-participant observation, literature review, and documentation, with video selection using purposive sampling. The results show that Jovi Adhiguna effectively represents his androgynous identity through visual and narrative elements. At the reality level, Jovi's appearance using unisex costumes and feminine accessories, minimalist makeup, as well as dynamic behavior and expressions, constructs his fluid gender reality. At the representation level, cinematography techniques such as the use of Medium Close Up and Eye Level Angle, as well as a combination of High Key Lighting and Low Key Lighting, strengthen the androgynous identity narrative and create closeness with the audience. Direct dialogue and voice over also support message delivery. At the ideology level, Jovi Adhiguna Hunter's content reflects the ideology of liberalism which emphasizes individual freedom in self-expression without being bound by traditional gender norms, challenging heteronormative views and introducing an inclusive perspective on gender diversity in Indonesian society. This research suggests exploring the representation of androgyny in other figures or platforms, deepening the analysis, and utilizing the findings as educational material to increase public awareness and acceptance of gender expression diversity.