Electronic Theses and Dissertation

UMKM di Indonesia menghadapi tantangan signifikan dalam mengadopsi teknologi digital untuk meningkatkan efisiensi dan daya saing, meskipun kontribusi mereka vital bagi perekonomian nasional. Penelitian ini menganalisis pengaruh layanan e-payment dan e-commerce terhadap kinerja supply chain UMKM di Kota Banda Aceh, menggunakan metode kuantitatif dengan penyebaran kuesioner kepada 90 responden dari sektor food and beverage, kerajinan tangan, dan jasa, serta dianalisis menggunakan regresi linier berganda. Hasil menunjukkan bahwa secara simultan, e-payment dan e-commerce berpengaruh signifikan terhadap kinerja supply chain UMKM, namun secara parsial, hanya e-commerce yang memiliki pengaruh signifikan sebesar 7,064, sementara e-payment tidak memiliki pengaruh yang signifikan. Perbandingan antar sektor UMKM menunjukkan bahwa dengan nilai koefisien determinasi sektor jasa sebesar 22,6% dan kerajinan tangan sebesar 22% lebih adaptif terhadap digitalisasi dibandingkan sektor food and beverage sebesar 3,4%, dengan e-commerce (khususnya WhatsApp Business dan media sosial) dan QRIS sebagai best practice yang banyak diadopsi.

Micro, Small, and Medium Enterprises (MSMEs) in Indonesia face significant challenges in adopting digital technology to enhance efficiency and competitiveness, despite their vital contribution to the national economy. This study analyzes the influence of e-payment and e-commerce services on the supply chain performance of MSMEs in Banda Aceh City, using a quantitative approach through questionnaires distributed to 90 respondents from the food and beverage, handicraft, and service sectors, and analyzed using multiple linear regression. The results show that simultaneously, e-payment and e-commerce have a significant effect on MSME supply chain performance; however, partially, only e-commerce has a significant effect with a t-value of 7.064, while e-payment does not have a significant effect. A comparison among MSME sectors reveals that the service sector, with a coefficient of determination of 22.6%, and the handicraft sector, with 22%, are more adaptive to digitalization compared to the food and beverage sector, which has 3.4%. E-commerce (particularly WhatsApp Business and social media) and QRIS emerged as the best practices most widely adopted by MSMEs.