Electronic Theses and Dissertation

Industri tempe kedelai memiliki posisi yang kuat dalam konsumsi pangan di Indonesia, termasuk di Banda Aceh dan Aceh Besar. Namun, ketergantungan pada impor kacang kedelai menghadirkan tantangan keberlanjutan bahan baku & ketahanan pangan. Penelitian ini bertujuan untuk menganalisis competitive landscape industri tempe kedelai guna mengidentifikasi peluang pengembangan industri tempe kacang koro sebagai alternatif yang lebih berkelanjutan. Penelitian dilakukan dengan analisis Multidimensional Scaling untuk menilai persaingan industri, serta analisis SWOT untuk mengevaluasi kekuatan, kelemahan, peluang, dan ancaman dari pengembangan tempe kacang koro. Pengumpulan data dilakukan melalui wawancara dengan pelaku industri tempe, survei konsumen, serta studi literatur terkait. Hasil penelitian menunjukkan bahwa Tempe Soya dan Soybean unggul dalam kualitas, kemasan, dan harga, tempe Azaki menonjol pada rasa, tempe Koro cukup baik dalam tekstur dan rasa, namun lemah pada aroma dan harga. Tempe kacang koro memiliki potensi sebagai alternatif produk tempe berkelanjutan dan dapat kompetitif di pasar lokal apabila didukung oleh strategi yang tepat berdasarkan hasil analisis persepsi dan SWOT, yang menghasilkan 3 strategi Strength-Opportunities (S-O), 3 strategi Weaknesses-Opportunities (W-O), 2 strategi Strength-Threats (S-T), dan 2 strategi Weaknesses-Threats (W-T).
Kata kunci : Tempe Kedelai, Kacang Koro, Multidimensional Scaling, SWOT, Persepsi Konsumen

The soybean tempeh industry holds a strong position in food consumption in Indonesia, including in Banda Aceh. However, reliance on imported soybeans presents a challenge to the sustainability of raw material supply. This study aims to analyze the competitive landscape of the soybean tempeh industry to identify opportunities for developing koro bean-based tempeh as a more sustainable alternative. A mixed-methods approach was employed, utilizing Multidimensional Scaling (MDS) to assess industry competition and SWOT analysis to evaluate the strengths, weaknesses, opportunities, and threats of koro bean tempeh development. Data were collected through interviews with tempeh producers, consumer surveys, and relevant literature review. The MDS results show that Tempe Soya and Soybean are perceived as superior in terms of quality, packaging, and affordability; Tempe Azaki stands out in taste; while Tempe Koro is relatively strong in texture and taste but weak in aroma and perceived price value. The SWOT analysis indicates that Tempe Koro has potential as a healthy alternative due to the availability of local ingredients and the growing trend toward healthy eating, though it requires market education and improvements in product quality and distribution. Therefore, koro bean tempeh has the potential to be developed as a healthy, sustainable, and competitive alternative to conventional tempeh, provided it is supported by the right strategies based on consumer perception and SWOT analysis. Which identified 3 Strength-Opportunity (S-O) strategies, 3 Weakness-Opportunity (W-O) strategies, 2 Strength-Threat (S-T) strategies, and 2 Weakness-Threat (W-T) strategies. Keywords: Soybean tempeh, Koro beans, Multidimensional Scaling, SWOT analysis, Consumer perception