Electronic Theses and Dissertation

Penelitian ini melihat bagaimana persepsi akademisi terhadap retorika Anies Baswedan dalam debat pilpres 2024. Penelitian ini juga berfokus pada debat pertama pilpres 2024 yang mengusung tema pemerintahan, hukum, hak asasi manusia (HAM), pemberantasan korupsi, penguatan demokrasi, peningkatan layanan publik, dan kerukunan warga. Penelitian ini bertujuan untuk menganalisis persepsi akademisi terhadap retorika politik Anies Baswedan dalam debat pertama Pemilihan Presiden (Pilpres) 2024. Metode yang digunakan adalah kualitatif deskriptif dengan pendekatan wawancara semi-terstruktur terhadap sejumlah akademisi di bidang komunikasi dan politik, serta dokumentasi untuk memperkuat data mengenai bentuk retorika pesan yang disampaikan oleh Anies Baswedan. Dengan menggunakan teori penerimaan aktif (Stuart Hall), persepsi akademisi terbagi dalam tiga kategori: preferred reading (menerima penuh), negotiated reading (menerima sebagian dengan kritik), dan oppositional reading (menolak secara keseluruhan). Hasil penelitian menunjukkan bahwa Anies dipandang sebagai figur yang memiliki kemampuan retoris yang baik, dengan gaya komunikasi yang struktural, argumentatif, dan menyentuh sisi emosional audiens. Ia mampu mengangkat isu-isu penting seperti keadilan hukum, keadilan sosial, dan reformasi politik, yang memperkuat citra dirinya sebagai pemimpin intelektual dan berintegritas. Namun demikian, sebagian akademisi menilai bahwa retorika tersebut cenderung teoritis dan belum sepenuhnya menjawab kebutuhan akan solusi konkret. Kritik juga diarahkan pada gaya debat yang dinilai terlalu menyerang lawan politik. Hal ini menunjukkan bahwa retorika politik tidak hanya dinilai dari cara penyampaian, tetapi juga dari konsistensi substansi dan efektivitas solusinya.



Kata kunci: Retorika Politik, Anies Baswedan, Debat Pilpres 2024, Persepsi Akademisi, Teori Penerimaan Aktif.

This study examines how academics perceive Anies Baswedan's rhetoric during the 2024 presidential debate. It focuses specifically on the first presidential debate of 2024, which addressed themes such as governance, law, human rights, anti-corruption, strengthening democracy, improving public services, and social harmony. The aim of this research is to analyze academics’ perceptions of Anies Baswedan’s political rhetoric in the first 2024 Presidential Election (Pilpres) debate. The method used is descriptive qualitative, employing semi-structured interviews with several academics in the fields of communication and politics, as well as documentation to support the data on the rhetorical forms of messages conveyed by Anies Baswedan. Using Stuart Hall's active audience theory, the academics’ perceptions are categorized into three types: preferred reading (fully accepting), negotiated reading (partially accepting with criticism), and oppositional reading (completely rejecting). The findings reveal that Anies is perceived as a figure with strong rhetorical skills, characterized by a structured, argumentative, and emotionally resonant communication style. He successfully highlighted key issues such as legal justice, social justice, and political reform, reinforcing his image as an intellectual and principled leader. However, some academics argue that his rhetoric tends to be theoretical and does not fully address the need for concrete solutions. Criticism was also directed at his debate style, which was seen as overly aggressive toward political opponents. This indicates that political rhetoric is assessed not only by its delivery but also by the consistency of its substance and the effectiveness of the proposed solutions. Keywords: Political Rhetoric, Anies Baswedan, 2024 Presidential Debate, Academic Perception, Active Audience Theory.