Electronic Theses and Dissertation

Meina Fadila.(2025). Pengaruh Tren Busana Terhadap Perubahan Gaya Berpakaian Pada Kalangan Mahasiswi Gen Z. [skripsi. Universitas Syiah Kuala]. Dibawah bimbingan Dr.Fadhilah, M.Pd. dan Syarifah Millatunnisa, M.Pd.
Perkembangan tren busana berpengaruh besar terhadap pola konsumsi dan gaya hidup, termasuk dalam hal berpakaian. Gen Z dikenal sebagai generasi yang aktif, kreatif, serta ekspresif dalam menampilkan identitas diri pada gaya berbusana. Mahasiswi yang yaitu kelompok Gen Z sangat banyak mengadopsi dan merepresentasikan tren busana. Penelitian ini tujuannya menganalisiskan tingkatan pengaruh pemilihan gaya berpakaian pada kalangan mahasiswi Gen Z. Mengidentifikasi tren busana terkini yang banyak diadopsi oleh Gen Z dan bagaimana tren busana memberi pengaruh pilihan pakaian Gen Z dalam berbagai konteks, baik untuk dailywear maupun formal outfit. Penelitian ini menggunakan metode kuantitatif dengan jenis pendekatan deskriptif. Populasi penelitian ini yaitu mahasiswi dari jurusan Ilmu Hukum, Teknik Sipil dan Pendidikan Kesejahteraan Keluarga dengan sampel 78 responden ditentukan memakai teknik purposive sampling. Instrumen pengumpulan data berupa kuesioner yang dikembangkan berdasarkan indikator tren busana dan perubahan gaya berpakaian. Teknik analisis data meliputi analisis deskriptif, uji regresi sederhana, korelasi pearsons product moment, koefisien determinasi, dan signifikansi. Hasil penelitian memberi petunjuk adanya pengaruh yang signifikan diantara tren busana terhadap perubahan gaya berpakaian. Hal ini membuktikan jika tren busana tidak hanya memengaruhi penampilan luar, tetapi juga punya peranan dalam pembentukan identitas, gaya hidup, dan lingkungan sosial di kalangan mahasiswi Gen Z. Tren busana yang banyak diminati yaitu Dark Academia dengan jumlah responden 59 (75%). Faktor yang mempengaruhi preferensi Gen Z dalam penelitian ini yaitu, pengaruh media sosial, peran influencer, penyesuaian trendengan aktivitas dan kebutuhan ekspresif.
Kata Kunci: Tren Busana, Gaya Berpakaian, Gen Z, Media Sosial, Preferensi Fashion

Meina Fadila.(2025).The Influence of Fashion Trends on Changes in Dressing Styles Among Generation Z Female Students. [Undergraduate thesis, Universitas Syiah Kuala]. Supervised by Dr. Fadhilah, M.Pd., and Syarifah Millatunnisa, M.Pd. The development of fashion trends has a significant impact on consumption patterns and lifestyle, including clothing choices. Generation Z is known as an active, creative, and expressive generation in showcasing self-identity through fashion. Female university students, as part of Generation Z, are among those who widely adopt and represent current fashion trends. This study aims to analyze the extent of the influence of fashion trends on clothing preferences among Generation Z female students, identify the most adopted fashion trends by Gen Z, and examine how these trends influence clothing choices in various contexts, both for daily wear and formal occasions.This research employed a quantitative method with a descriptive approach. The population consisted of female students from the Departments of Law, Civil Engineering, and Family Welfare Education, with a total of 78 respondents selected using purposive sampling. The data collection instrument was a questionnaire developed based on indicators of fashion trends and changes in clothing style. Data analysis techniques included descriptive analysis, simple linear regression, Pearson Product Moment correlation, coefficient of determination, and significance testing.The results indicate a significant influence of fashion trends on changes in clothing style. This finding proves that fashion trends not only affect outward appearance but also play an important role in shaping identity, lifestyle, and social environments among Generation Z female students. The most favored fashion trend identified in this study was Dark Academia, chosen by 59 respondents (75%). The factors influencing Gen Z’s fashion preferences in this study include the influence of social media, the role of influencers, adjustments to activities, and the need for self-expression. Keywords:Fashion Trends, Dressing Style, Gen Z, Social Media, Fashion Preferences.