Electronic Theses and Dissertation

terhadap minat kunjungan ulang wisatawan Muslim pada hotel di Kota Banda
Aceh, dengan kepuasan pelanggan sebagai variabel mediasi. Atribut syariah
compliant dalam penelitian ini terdiri dari empat dimensi utama, yaitu Fasilitas
Syariah, Makanan dan Minuman Halal, Layanan dan Manajemen Berbasis Syariah,
serta Keamanan dan Kenyamanan Syariah. Penelitian ini menggunakan pendekatan
kuantitatif dengan metode survei melalui kuesioner yang disebarkan kepada 210
responden yang pernah menginap di Hotel Kota Banda Aceh. Teknik analisis data
menggunakan Structural Equation Modeling - Partial Least Squares (SEM-PLS)
untuk menguji hubungan langsung maupun tidak langsung antar variabel. Hasil
penelitian menunjukan fasilitas syariah berpengaruh negatif sedangkan layanan
manajemen berbasis syariah, keamanan dan kenyamanan berbasis syariah
berpengaruh positif terhadap kepuasan pelanggan hotel beratribut syariah. Fasilitas
syariah dan kepuasan pelanggan berpengaruh positif terhadap minat kunjungan
ulang, yang mana akan meningkatkan minat untuk berkunjung ulang di hotel yang
beratribut syariah. Kepuasan pelanggan memediasi fasilitas syariah, layanan dan
manajemen berbasis syariah, keamanan dan kenyamanan berbasis syariah dalam
memengaruhi minat kunjungan ulang, sedangkan makanan minuman halal belum
dimediasi oleh kepuasan pelanggan dalam memengaruhi minat kunjungan ulang
pelanggan hotel beratribut syariah. Temuan ini memberikan implikasi praktis bagi
pengelola hotel syariah dan pemerintah daerah untuk meningkatkan daya saing
industri pariwisata halal di Banda Aceh melalui penguatan pelayanan yang sesuai
prinsip syariah.
Kata Kunci: Atribut Syariah Compliant, Kepuasan Pelanggan, Minat Kunjungan
Ulang, Hotel Syariah, Wisata Halal.

This study aims to analyze the influence of sharia-compliant attributes on the repeat visit interest of Muslim tourists to hotels in Banda Aceh, with customer satisfaction as a mediating variable. Sharia-compliant attributes in this study consist of four main dimensions, namely Sharia Facilities, Halal Food and Beverages, Sharia Based Services and Management, and Sharia Security and Comfort. This study employs a quantitative approach using a survey method via a questionnaire distributed to 210 respondents who have stayed at hotels in Banda Aceh City. Data analysis techniques utilize Structural Equation Modeling - Partial Least Squares (SEM-PLS) to test both direct and indirect relationships among variables. The results of the study indicate that Sharia facilities have a negative effect, while Sharia-based management services, Sharia-based security and comfort have a positive effect on customer satisfaction at Sharia-attributed hotels. Sharia facilities and customer satisfaction have a positive effect on the intention to revisit, which will increase the intention to revisit Sharia-attributed hotels. Customer satisfaction mediates the influence of sharia-compliant facilities, sharia-based services and management, and sharia-based security and comfort on the intention to revisit, while halal food and beverages are not mediated by customer satisfaction in influencing the intention to revisit sharia-compliant hotels. These findings have practical implications for sharia hotel managers and local governments to enhance the competitiveness of the halal tourism industry in Banda Aceh through strengthening services aligned with sharia principles. Keywords: Sharia-Compliant Attributes, Customer Satisfaction, Repeat Visit Interest, Sharia Hotel, Halal Tourism.