Electronic Theses and Dissertation

ABSTRAK

Kecanduan belanja online merupakan suatu kecenderungan terhadap perilaku belanja yang berlebihan, kompulsif, dan bermasalah melalui internet yang berakibat pada masalah ekonomi, sosial, dan emosional. Pada fenomena kecanduan belanja online, mahasiswa dinilai sebagai kelompok usia yang paling berkemungkinan mengalami kecanduan berbelanja online, dengan kemudahan berbelanja melalui online. Tujuan dari penelitian ini ada untuk mengetahui hubungan antara Online-Fear of Missing Out (On-FoMO) dengan kecanduan belanja online pada mahasiswa. Studi ini menggunakan pendekatan kuantitatif dengan menggunakan metode non-probability sampling. Pengambilan sampel penelitian ini menggunakan teknik accidental sampling, dengan melibatkan sebanyak 95 mahasiswa. Data dikumpulkan menggunakan Online Shopping Addiction Scale (OSAS) dan Online-Fear of Missing Out Scale (On-FoMOS). Pada uji Kolmogrov-Smirnov, hasil uji normalitas pada penelitian ini adalah (p) sebesar 0,200 (p>0,05), data penelitian ini terdistribusi normal. Uji normalitas menggunakan ANOVA Test for Linearity, (p) pada linearity adalah 0,574 (p>0,05), artinya terdapat hubungan yang linear antara variabel Online Fear of Missing Out dan Online Shopping Addiction. Hasil uji hipotesis menggunakan Pearson Product-Moment. Berdasarkan hasil analisis uji hipotesis variabel Online-Fear of Missing Out dan Online Shopping Addiction diperoleh nilai sig. (2-tailed) sebesar 0,000 (p) menunjukkan bahwa terdapat korelasi yang signifikan dan positif antara variabel Online-Fear of Missing Out dan Online Shopping Addiction. Nilai koefisien korelasi (r) dalam penelitian ini adalah sebesar 0,503. Korelasi antar variabel dalam penelitian ini berada dalam kategori sedang, artinya hubungan kedua variabel cukup kuat mempengaruhi satu sama lain.

Kata kunci: Kecanduan belanja online, Online-Fear of Missing Out (On-FoMO), Mahasiswa

ABSTRACT Online shopping addiction is a tendency towards excessive, compulsive, and problematic shopping behavior via the internet that results in economic, social, and emotional problems. In the phenomenon of online shopping addiction, college students are considered the age group most likely to experience online shopping addiction, with the ease of shopping online. The purpose of this study is to determine the relationship between Online-Fear of Missing Out (On-FoMO) and online shopping addiction in college students. This study uses a quantitative approach using a non-probability sampling method. The sample for this study used an accidental sampling technique, involving 95 college students. Data were collected using the Online Shopping Addiction Scale (OSAS) and the Online-Fear of Missing Out Scale (On-FoMOS). In the Kolmogorov-Smirnov test, the results of the normality test in this study were (p) of 0.200 (p>0.05), the data of this study were normally distributed. The normality test used the ANOVA Test for Linearity. The p value for linearity was 0.574 (p>0.05), indicating a linear relationship between Online Fear of Missing Out and Online Shopping Addiction. The hypothesis test results used the Pearson Product-Moment Test. Based on the analysis of the hypothesis test, Online Fear of Missing Out and Online Shopping Addiction variables obtained a significant (2-tailed) value of 0.000 (p), indicating a significant and positive correlation between Online Fear of Missing Out and Online Shopping Addiction. The correlation coefficient (r) in this study was 0.503. The correlation between the variables in this study was in the moderate category, indicating a strong relationship between the two variables. Keywords: Online shopping addiction, Online Fear of Missing Out (On-FoMO), College Students