Electronic Theses and Dissertation

Pilkada Kota Sabang tahun 2017 menjadi momen penting dalam sejarah demokrasi lokal, dengan persaingan ketat antara tiga pasangan calon, yang semuanya merupakan eks kombatan GAM. Pasangan Nazaruddin-Suradji (NASU) berhasil meraih kemenangan dengan 53% suara, mengalahkan petahana Zulkifli. Keberhasilan ini tidak lepas dari strategi politik dan kampanye yang efektif, termasuk pendekatan ke masyarakat gampong, penggunaan media sosial, serta dukungan tokoh masyarakat. Penelitian ini bertujuan untuk mengungkap strategi politik NASU dalam memenangkan Pilkada Sabang 2017.Penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif untuk memahami fenomena sosial secara mendalam, seperti persepsi, sikap, dan motivasi subjek penelitian. Dilaksanakan dalam kondisi alami, metode ini menekankan pengumpulan data non-kuantitatif tanpa menggunakan alat ukur statistik. Data yang dihasilkan berupa kata-kata tertulis, lisan, serta perilaku yang diamati, guna menggambarkan secara rinci peristiwa, pelaku, waktu, dan tempat dalam konteks sosial yang diteliti. Strategi kampanye pasangan NASU pada Pilkada Sabang 2017 dilakukan secara terstruktur, menyeluruh, dan adaptif. Seluruh elemen tim, termasuk partai, tokoh masyarakat, dan kader muda terlibat aktif melalui kampanye terbuka, tertutup, door to door, serta media sosial. Pesan kampanye disampaikan dengan bahasa sederhana dan menyentuh kebutuhan dasar masyarakat seperti pendidikan, air bersih, dan bantuan sosial. Dukungan tokoh agama, pendekatan langsung ke masyarakat, serta distribusi informasi yang konsisten menjadikan strategi NASU unggul dan efektif, sehingga berhasil memenangkan hati pemilih di seluruh wilayah Kota Sabang.Strategi kampanye pasangan NASU dalam Pilkada Sabang 2017 dirancang secara terstruktur, menyeluruh, dan adaptif terhadap kondisi masyarakat. Seluruh elemen tim pemenangan terlibat aktif hingga ke tingkat jurong, dengan metode kampanye door-to-door, terbuka, tertutup, serta pemanfaatan media sosial. Pesan kampanye disampaikan secara konsisten dan relevan dengan kebutuhan masyarakat. Dukungan tokoh agama dan masyarakat, serta pendekatan langsung dan komunikatif, membuat strategi ini efektif dan mengantarkan NASU meraih kemenangan.

Kata Kunci : Strategi Kampanye Politik, Pilkada, Politik Lokal

The 2017 Sabang City Regional Election was a pivotal moment in the history of local democracy, with a fierce competition between three pairs of candidates, all of whom were former GAM combatants. The Nazaruddin-Suradji (NASU) pair won with 53% of the votes, defeating the incumbent Zulkifli. This success cannot be separated from effective political strategies and campaigns, including approaches to gampong communities, the use of social media, and the support of community leaders. This research aims to reveal NASU's political strategy in winning the 2017 Sabang Regional Election.This research uses a qualitative method with a descriptive approach to understand social phenomena in depth, such as perceptions, attitudes, and motivations of research subjects. Implemented under natural conditions, this method emphasizes the collection of non-quantitative data without the use of statistical measurement tools. The data produced were in the form of written, oral, and observed behaviors, in order to describe in detail the events, actors, times, and places in the social context studied. The campaign strategy of the NASU pair in the 2017 Sabang Regional Election was carried out in a structured, comprehensive, and adaptive manner. All elements of the team, including parties, community leaders, and young cadres are actively involved through open, closed, door-to-door, and social media campaigns. The campaign message is conveyed in simple language and touches on basic community needs such as education, clean water, and social assistance. The support of religious leaders, a direct approach to the community, and consistent distribution of information make the NASU strategy superior and effective, so that it succeeds in winning the hearts of voters in all areas of Sabang City.The campaign strategy of the NASU pair in the 2017 Sabang Regional Election is designed in a structured, comprehensive, and adaptive manner to the conditions of the community. All elements of the winning team were actively involved up to the jurong level, with door-to-door, open, closed, and social media campaign methods. Campaign messages are conveyed consistently and relevant to the needs of the community. The support of religious and community leaders, as well as a direct and communicative approach, made this strategy effective and led NASU to victory. Keywords: Political Campaign Strategy, Regional Elections, Local Politics