Electronic Theses and Dissertation

Desa Wisata Nusa merupakan salah satu bentuk pengembangan wilayah pedesaan yang memiliki potensi dalam mendorong pertumbuhan ekonomi lokal melalui penerapan konsep Smart Village berbasis digitalisasi tata kelola, dengan melibatkan kolaborasi unsur Pentahelix (akademisi, bisnis, komunitas, pemerintah, dan media). Penelitian ini bertujuan untuk menganalisis implementasi digitalisasi dalam pengelolaan desa wisata dengan melibatkan 50 responden yang dipilih melalui teknik quota sampling. Analisis data dilakukan menggunakan ANOVA untuk melihat perbedaan persepsi antar kelompok Pentahelix, serta Importance Performance Analysis (IPA) untuk menentukan aspek prioritas perbaikan. Hasil ANOVA menunjukkan adanya perbedaan yang signifikan antar kelompok pada dimensi Smart Governance, Smart Society, dan Smart Economy. Sementara itu, hasil IPA menunjukkan bahwa kesiapan tenaga kerja desa dalam menyesuaikan keterampilan dengan kebutuhan pariwisata digital menjadi prioritas utama (Kuadran I). Atribut-atribut seperti efisiensi operasional digital, terbentuknya kelompok usaha pengelola pariwisata, penggunaan teknologi untuk promosi, akses pendidikan digital, serta keterbukaan informasi berada pada Kuadran II (dipertahankan). Beberapa atribut seperti media pengaduan digital, keterlibatan stakeholder dalam pengambilan keputusan digital, dan panduan digital bagi masyarakat serta wisatawan termasuk dalam Kuadran III (prioritas rendah). Satu atribut, yakni efisiensi pengelolaan inventaris digital, berada pada Kuadran IV (berlebihan). Secara keseluruhan, tingkat kesesuaian digitalisasi tata kelola di Desa Wisata Nusa tergolong baik, dengan rata-rata nilai sebesar 85%.
Kata kunci: Desa Wisata Nusa, Smart Governance, Smart Society, Smart Economy,
ANOVA, Importance Performance Analysis.

Nusa Tourism Village is one form of rural area development that has the potential to drive local economic growth through the implementation of the Smart Village concept based on digitalization of governance, involving collaboration between the Pentahelix elements (academics, business, community, government, and media). This study aims to analyze the implementation of digitalization in the management of tourism villages by involving 50 respondents selected through quota sampling. Data analysis was conducted using ANOVA to examine differences in perceptions among Pentahelix groups, as well as Importance Performance Analysis (IPA) to determine priority areas for improvement. The ANOVA results indicated significant differences among groups in the dimensions of Smart Governance, Smart Society, and Smart Economy. Meanwhile, the IPA results showed that the readiness of village labor to adapt their skills to the needs of digital tourism is the top priority (Quadrant I). Attributes such as digital operational efficiency, the formation of tourism management business groups, the use of technology for promotion, access to digital education, and information transparency are in Quadrant II (maintained). Some attributes such as digital complaint channels, stakeholder involvement in digital decision-making, and digital guidelines for the community and tourists are in Quadrant III (low priority). One attribute, namely digital inventory management efficiency, is in Quadrant IV (excessive). Overall, the level of digitalization alignment in the management of Nusa Tourism Village is good, with an average score of 85%. Keywords: Nusa Tourism Village, Smart Governance, Smart Society, Smart Economy, ANOVA, Importance Performance Analysis.