Electronic Theses and Dissertation

Perkembangan usaha penerima bantuan gerobak BRILiaN Yayasan Baitul Mal di Kota Banda Aceh. Penelitian ini bertujuan untuk menganalisis efektivitas Program Gerobak BRILiaN yang diselenggarakan oleh Yayasan Baitul Maal BRILiaN (YBM BRILiaN) di Kota Banda Aceh. Program ini dirancang untuk meningkatkan kesejahteraan mustahik melalui pemberian bantuan gerobak usaha dan modal awal. Dengan menggunakan metode penelitian kualitatif deskriptif, yakni melalui observasi, wawancara dan dokumentasi. Subjek dalam penelitian ini yaitu 9 orang informan yang diantaranya 1 orang dari kantor Yayasan Baitul Mal BRILiaN Kota Banda Aceh, 7 orang penerima manfaat bantuan gerobak dan 1 orang dari masyarakat yang dijadikan sampel (objek penelitian), mereka diambil secara Purposive sampling yaitu orang yang dinilai paham betul tentang kondisi yang diteliti. Hasil penelitian menunjukkan bahwa program ini memberikan
dampak positif, yaitu peningkatan pendapatan, penambahan tenaga kerja, dan stabilitas usaha penerima manfaat. Namun, efektivitas program belum sepenuhnya optimal akibat terbatasnya pembinaan, pendampingan berkelanjutan, dan monitoring yang memadai. Program ini juga berhasil meningkatkan kemampuan pengelolaan usaha, diversifikasi produk, serta penerapan strategi pengembangan usaha yang mendukung keberlanjutan usaha. Dalam hal ini, program gerobak BRILiaN terbukti berkontribusi dalam memberdayakan masyarakat kurang mampu dan memperbaiki kondisi ekonomi penerima manfaat. Namun Peningkatan pada aspek pembinaan dan pendampingan diperlukan untuk
mendukung keberlanjutan usaha dalam jangka panjang.

Kata Kunci: Program Gerobak BRILiaN, YBM BRILiaN, efektivitas program,
pemberdayaan mustahik, usaha mikro, kesejahteraan ekonomi.

Development of BRILiaN cart recipient assistance business of Baitul Mal Foundation in Banda Aceh City. This study aims to determine the effectiveness of the BRILiaN Cart Program organized by the Baitul Maal BRILiaN Foundation (YBM BRILiaN) in Banda Aceh City. This program is designed to improve the welfare of mustahik through the provision of business cart assistance and initial capital. By using qualitative descriptive research methods, namely through observation, interviews and documentation. The subjects in this study were 9 informants, including 1 person from the office of the Baitul Mal BRILiaN Foundation in Banda Aceh City, 7 beneficiaries of cart assistance and 1 person from the community who were used as samples (research objects), they were taken by purposive sampling, namely people who were considered to understand the conditions being studied. The results of the study showed that this program had a positive impact, namely increased income, additional workers, and stability of beneficiary businesses. However, the effectiveness of the program has not been fully optimal due to limited training, ongoing assistance, and adequate monitoring. This program has also succeeded in improving business management skills, product diversification, and the implementation of business development strategies that support business termination. At present, the BRILiaN cart program has proven to contribute to empowering underprivileged communities and improving the economic conditions of beneficiaries. However, improvements in training and mentoring are needed to support long-term business aspirations. Keywords: BRILiaN Cart Program, YBM BRILiaN, program effectiveness, mustahik empowerment, micro businesses, economic prosperity.