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  <title>SEMIOTIC DISCOURSE ANALYSIS IN TEACHER MARKETPLACE ONLINE NEWS</title>
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  <namePart>Gata Khumaira</namePart>
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   <placeTerm type="text">Banda Aceh</placeTerm>
   <publisher>Program Studi Magister Pendidikan Bahasa Inggris</publisher>
   <dateIssued>2025</dateIssued>
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ABSTRACT &#13;
 &#13;
Gata Khumaira. (2024). Semiotic Discourse Analysis in Teacher Marketplace&#13;
Online News [Graduate Thesis. Universitas Syiah Kuala]. Under the supervision of&#13;
Prof. Dr. Yunisrina Q. Yusuf, S.Pd., M.Ling, and Dr. Dian Fajrina, S.Pd., M.Ed. &#13;
 &#13;
This research aims to analyze semiotic discourse analysis regarding to the&#13;
Linguistics Signs and Graphic Signs of news discourse, which is a vital field of&#13;
linguistic research. News has always been seen as an objective and formal linguistic&#13;
form of discourse. However, the definition of news is rather elusive (Rule &amp;&#13;
Anderson, 2003). News must be something extraordinary and particular enough to&#13;
attract the public's attention. This research discussed semiotic analysis in online&#13;
news which is Beritasatu.com about a new policy for teachers in Indonesia (Teacher&#13;
Marketplace) suggested by the Education prime minister (Nadiem Makariem). This&#13;
policy is an online database of teachers that can be chosen from schools that need&#13;
teachers immediately. Therefore, this policy was being considered as an insult to&#13;
the teachers. Social media such as online news pages, TikTok, Instagram, etc&#13;
conducted online demonstration practices indicating that the government insults&#13;
teachers’ profession by selling them in online databases. This research focused on&#13;
the headlines, lexical choices, language used, typography, and photography of the&#13;
15 news related to the Teacher Marketplace on Beritasatu.com. By using the&#13;
framework by Miles et al.(2014) the results showed 15 biased headlines, 27 biased&#13;
lexical choices, 18 unpleasant language used, 10 satirizing photographies, and the&#13;
standard typography of the online web news explained. These results play a role in&#13;
the news readers to be more aware of biased and harsh words that are delivered on&#13;
certain online news pages. &#13;
&#13;
Keywords: Headlines, Language Used, Lexical Choice, Photography, Typography&#13;
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  <physicalLocation>ELECTRONIC THESES AND DISSERTATION Universitas Syiah Kuala</physicalLocation>
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