AYU NISYAH Primary Author mixed material bibliography Banda Aceh Fakultas Ekonomi Manajemen 2024

Skripsi

This research aims to measure the influence of E-Service Quality and Online Repurchase Intention on E-Loyalty mediated by Customer Delight on Tokopedia e-Commerce customers. The sample used in this research was Tokopedia e-Commerce users in Indonesia, totaling 200 respondents. The data collection equipment used in this research was a questionnaire. The sampling technique used was Purposive Sampling. Data analysis with AMOS uses Structural Equation Modeling as an analysis method to determine the influence between the variables involved. Based on the analysis results, it is identified that E-Service Quality and Online Repurchase Intention have a significant effect on Customer Delight. Then E-Service Quality and Online Repurchase Intention have a significant effect on E-Loyalty. And Customer Delight has a significant effect on E-Loyalty. Then it was also found that the role of Customer Delight in mediating the influence of E-Service Quality and Online Repurchase Intention on E-Loyalty was partial mediation. Keywords: E-Service Quality, Online Repurchase Intention, Customer Delight, and E-Loyalty. 0 ELECTRONIC THESES AND DISSERTATION Universitas Syiah Kuala 143445 2024-12-23 12:47:28 2024-12-23 15:33:00 machine generated