Electronic Theses and Dissertation

Penyebaran berita hoaks merupakan permasalahan krusial yang menimbulkan kerugian di masyarakat. Permasalahan ini membuat Pemerintah Indonesia melalui Kominfo mengambil langkah dengan meluncurkan gerakan literasi digital berskala nasional pertama yakni siberkreasi. Gerakan ini bertujuan mengurangi ancaman potensi bahaya yaitu penyebaran konten negatif melalui internet seperti informasi hoaks, cyberbullying, dan online radicalism. Siberkreasi mempunyai program yang dirancang secara offline dan online. Aktivitas online memanfaatkan media sosial sebagai wadah penyebaran informasi. Penelitian ini bertujuan untuk mengetahui bagaimana persepsi mahasiswa Universitas Syiah Kuala mengenai akun instagram @siberkreasi dalam mencegah penyebaran hoaks. Pendekatan yang digunakan dalam penelitian ini adalah pendekatan kualitatif dengan metode deskriptif yang menggambarkan bagaimana persepsi mahasiswa khususnya mahasiswa Ilmu Komunikasi terkait akun instagram siberkreasi dalam mencegah penyebaran informasi hoaks. Penelitian ini menggunakan Teori Resepsi (Decoding-Encoding) dengan asumsi audiens dianggap mempunyai kekuasaan untuk menafsirkan makna sebuah pesan media sesuai dengan persepsi mereka. Berdasarkan hasil penelitian, Mahasiswa Universitas Syiah Kuala khususnya program studi Ilmu Komunikasi mempersepsikan positif akun siberkreasi dalam mengedukasi pencegahan penyebaran berita hoaks. Hasil analisis menggunakan teori Resepsi (Decoding-Encoding) terdapat dua posisi mahasiswa dalam mempersepsikan akun instagram siberkreasi yakni dominated position dan negotiated position. Mahasiswa yang berada di kategori dominated position menganggap semua yang diunggah oleh akun instagram siberkreasi sudah benar dan terverifikasi. Mahasiswa yang berada di kategori negotiated position menganggap masih ada postingan yang kurang pantas. Evaluasi terhadap akun instagram siberkreasi masih perlu dilakukan dari intensitas dan isi konten yang diunggah serta pemanfaatan fitur reels di instagram agar unggahan sering muncul di opsi pencarian sehingga jangkauan akun lebih luas.
Kata kunci: Informasi Hoaks, Siberkreasi, Persepsi, Teori Resepsi (Decoding-Encoding).

The spread of hoax news is a crucial problem that causes harm to society. This problem made the Government of Indonesia through Kominfo take steps by launching the first national-scale digital literacy movement, namely cybercreation. This movement aims to reduce the threat of potential dangers, namely the spread of negative content through the internet such as hoax information, cyberbullying, and online radicalism. Siberkreasi has programs designed offline and online. Online activities utilize social media as a forum for information dissemination. This research aims to find out how the perceptions of Syiah Kuala University students regarding the @siberkreasi Instagram account in preventing the spread of hoaxes. The approach used in this research is a qualitative approach with a descriptive method that describes how the perceptions of students, especially Communication Science students, related to the cybercreation Instagram account in preventing the spread of hoax information. This study uses Reception Theory (Decoding-Encoding) with the assumption that audiences are considered to have the power to interpret the meaning of a media message according to their perceptions. Based on the results of the study, Syiah Kuala University students, especially the Communication Science study program, positively perceived the cybercreation account in educating the prevention of the spread of hoax news. The results of the analysis using Reception theory (Decoding-Encoding) there are two positions of students in perceiving the cybercreation Instagram account, namely dominated position and negotiated position. Students who are in the dominated position category consider everything uploaded by the cybercreation Instagram account to be correct and verified. Students who are in the negotiated position category think there are still inappropriate posts. Evaluation of the cybercreation Instagram account still needs to be done from the intensity and content of the uploaded content and the utilization of the reels feature on Instagram so that uploads often appear in search options so that the account's reach is wider. Keywords: Hoax Information, Cybercreation, Perception, Reception Theory (Decoding-Encoding).