Electronic Theses and Dissertation

Menurut Rencana Pembangunan Daerah Aceh tahun 2023-2036 Kota Sabang keberadaan Kota Sabang yang merupakan salah satu kota di Provinsi Aceh telah direncanakan sebagai salah satu Pusat Kegiatan Strategis Nasional (PKSN) serta merupakan Objek Daerah Tujuan Wisata (ODTW) bahari dengan keindahan alam yang menakjubkan. Berdasarkan World Economic Forum (WEF), daya saing nasional adalah kemampuan perekonomian nasional untuk mencapai pertumbuhan ekonomi yang tinggi dan berkelanjutan. Penelitian ini bertujuan untuk mengetahui indikator-indikator yang mempengaruhi daya saing pariwisata di Kota Sabang dan teridentifikasinya indeks daya saing pariwisata dari setiap indikator di Kota Sabang. Analisis yang digunakan dalam penelitian ini yaitu analisis deskriptif kuantitatif dan analisis penilaian daya saing pariwisata. Variabel penelitian yang digunakan adalah metode Competitiveness Monitor yang dibagi dalam 8 indikator yakni, Human Tourism Indicator (HTI), Price Competitiveness Indicator (PCI), Infrastructure Development Indicator (IDI), Environment Indicator (EI), Technology Advancement Indicator (TAI), Human Resources Indicator (HRI),Openness Indicator (OI), Social Development Indicator (SDI), setiap indikator terdapat data atau pengukuran yang bersumber dari metode Travel and Tourism Competitive index (TTCI) dan beberapa indikator yang telah disesuaikan tinjauan karakteristik dari Travel and Tourism Competitive index (TTCI) yang dikembangkan oleh World Economic Forum (WEF). Hasil Penelitian ini menunjukkan daya saing pariwisata di Kota Sabang “tinggi berdaya saing” dengan nilai sebesar 66,72. Berdasarkan nilai tersebut, didapatkan 1 indikator yang masih rendah dalam berdaya saing yaitu Social Development Indicator (SDI). Berdasarkan nilai yang masih rendah dari indikator Social Development Indicator (SDI) diharapkan kota sabang dapat mengembangkan atraksi wisata lokal terhadap turis untuk menstabilkan rata-rata lama tinggal turis, mengembangkan kualitas sumber daya manusia untuk memastikan peningkatan PAD sektor pariwisata, meningkatkan indeks pembangunan manusia dan memberikan strategi keamanan untuk membangun lingkungan yang aman terhadap kemajuan sektor pariwisata di Kota Sabang.

Kata Kunci : Competitiveness Monitor (CM), Daya Saing Pariwisata, Kota Sabang, Pariwisata

According to the Aceh Regional Development Plan 2023-2036, Sabang City, which is one of the cities in Aceh Province, has been planned as one of the National Strategic Activity Centers (PKSN) and is a maritime Tourism Destination Area (ODTW) with stunning natural beauty. According to the World Economic Forum (WEF), national competitiveness is the ability of the national economy to achieve high and sustainable economic growth. This study aims to determine the indicators that affect tourism competitiveness in Sabang City and identify the tourism competitiveness index of each indicator in Sabang City. The analysis used in this research is quantitative descriptive analysis and tourism competitiveness assessment analysis. The research variable used is the Competitiveness Monitor method which is divided into 8 indicators, namely, Human Tourism Indicator (HTI), Price Competitiveness Indicator (PCI), Infrastructure Development Indicator (IDI), Environment Indicator (EI), Technology Advancement Indicator (TAI), Human Resources Indicator (HRI), Openness Indicator (OI), Social Development Indicator (SDI), each indicator has data or measurements sourced from the Travel and Tourism Competitive index (TTCI) method and several indicators that have been adjusted to review the characteristics of the Travel and Tourism Competitive index (TTCI) developed by the World Economic Forum (WEF). The results of this study indicate that tourism competitiveness in Sabang City is “highly competitive” with a value of 66.72. Based on this value, 1 indicator is still low in competitiveness, namely the Social Development Indicator (SDI). Based on the low value of the Social Development Indicator (SDI), it is hoped that the city of Sabang can develop local tourist attractions for tourists to stabilize the average length of stay of tourists, develop the quality of human resources to ensure an increase in tourism sector PAD, increase the human development index and provide security strategies to build a safe environment for the progress of the tourism sector in Sabang City. Keywords: Competitivenness Monitor (CM), Tourism, Tourism Competitiveness, City of Sabang,