Electronic Theses and Dissertation

Pengukuran kinerja merupakan proses sistematis untuk menilai efektivitas dan efisiensi organisasi dalam mencapai tujuan. Penelitian ini mengevaluasi kinerja PT Pupuk Iskandar Muda (PIM dengan menggunakan data sekunder perusahaan dari tahun 2020 hingga 2022. Tantangan utama yang dihadapi PT PIM adalah kesulitan dalam merekrut talenta muda dan mengelola biaya produksi. Metode penelitian yang digunakan adalah Balanced Scorecard (BSC) dan Traffic Light Scoring System (TLS). Analisis dilakukan dengan menggunakan data yang mencakup Profil Perusahaan, Data Keuangan, Data Operasional, Data Profitabilitas, dan Key Performance Indicators (KPI), yang dievaluasi dari perspektif Keuangan, Pelanggan, Proses Bisnis, serta Pertumbuhan dan Pembelajaran. Wawancara dilakukan dengan empat departemen Keuangan & Anggaran, Manajemen & Pengembangan SDM, Quality Assurance & Perencanaan Pelaporan, dan Transformasi Bisnis untuk mengidentifikasi strategi objektif yang mendukung visi dan misi perusahaan serta langkah-langkah inovasi ke depan. Hasil penelitian menunjukkan peningkatan kinerja dari 82,48% (Baik) pada 2020 menjadi 102,90% (Sukses) pada 2022. Namun, indikator seperti kontrol biaya, efisiensi operasional, strategi pemasaran, dan perekrutan talenta muda memerlukan perhatian lebih lanjut. Rekomendasi penelitian berfokus pada perbaikan di area merah dan kuning serta mempertahankan kinerja baik di area hijau untuk meningkatkan daya saing PT PIM di industri pupuk dan mencapai tujuan jangka panjang.
Kata kunci: Balanced Scorecard, Key Perfomance Indicator (KPI), Pengelolaan Operasional, Pengukuran Kinerja, PT Pupuk Iskandar Muda, Traffic Light Scoring System.

Performance measurement is a systematic process for assessing the effectiveness and efficiency of an organization in achieving its goals. This study evaluates the performance of PT Pupuk Iskandar Muda (PIM using secondary company data from 2020 to 2022. The main challenges faced by PT PIM are difficulties in recruiting young talents and managing production costs. The research methods used are the Balanced Scorecard (BSC) and Traffic Light Scoring System (TLS). The analysis was carried out using data including Company Profile, Financial Data, Operational Data, Profitability Data, and Key Performance Indicators (KPIs), which were evaluated from the perspective of Finance, Customers, Business Processes, and Growth and Learning. Interviews were conducted with four departments—Finance & Budget, Human Resource Management & Development, Quality Assurance & Reporting Planning, and Business Transformation—to identify objective strategies that support the company's vision and mission as well as future innovation steps. The results of the study showed an increase in performance from 82.48% (Good) in 2020 to 102.90% (Success) in 2022. However, indicators such as cost control, operational efficiency, marketing strategy, and recruitment of young talents require further attention. Research recommendations focus on improvements in the red and yellow areas and maintaining good performance in the green area to enhance PT PIM's competitiveness in the fertilizer industry and achieve long-term goals. Keywords: Balanced Scorecard, Key Performance Indicator (KPI), Operational Management, Perfomance Measurement, PT Pupuk Iskandar Muda, Traffic Light Scoring System.