Electronic Theses and Dissertation

Seiring berkembangnya zaman pasangan suami istri di Indonesia perlahan mulai menerapkan gaya hidup childfree fenomena yang dianggap bertentangan dengan norma sosial yang berlaku di Indonesia Gita Savitri dan suaminya Paul Andre Partohap sebagai tokoh publik yang menerapkan gaya hidup childfree kembali menekankan hal ini setelah menerima berbagai kecaman dari khalayak melalui tayangan YouTube nya yang berjudul Childfree Serba Salah di Mata Warganet PagiPagi Penelitian ini bertujuan untuk mendeskripsikan penerimaan perempuan dalam memaknai diskursus childfree pada tayangan YouTube Gita Savitri Penelitian ini merupakan penelitian kualitatif deskriptif dengan menggunakan analisis resepsi gagasan Ien Ang yang memandang perempuan sebagai khalayak aktif dalam mengonsumsi media Penelitian dilakukan melalui teknik wawancara semiterstruktur terhadap 5 informan perempuan yang ditentukan berdasarkan teknik purposive sampling Teori semiotika Roland Barthes juga digunakan pada penelitian ini untuk membandingkan penerimaan informan dengan preferred reading yang terkandung dalam tayangan YouTube Gita Savitri Hasil dari penelitian ini menunjukkan kelima informan berada di lovers position pada preferred reading tentang pentingnya bagi calon pasangan suami istri untuk memahami peran dan tanggung jawab orang tua sebelum menikah tiga informan berada di lovers position pada preferred reading tentang perdebatan mengenai childfree yang dipengaruhi oleh konstruksi sosial sementara sisanya berada di ironical viewing attitude Pada preferred reading tentang pasangan childfree yang bertujuan untuk mencapai kebahagiaan hidup, kelima informan berada di lovers position Mengenai dampak positif diskursus childfree terhadap norma sosial bagi kehidupan perempuan dua informan berada di lovers position dua informan di ironical viewing attitude dan satu informan berada di haters position Kata kunci Analisis Resepsi Perempuan Semiotika Childfree Gita Savitri

As time progresses married couples in Indonesia are gradually adopting a childfree lifestyle a phenomenon considered contrary to the prevailing social norms in Indonesia Gita Savitri and her husband Paul Andre Partohap as public figures who practice a childfree lifestyle have reiterated their decision after receiving various criticisms from the public through their YouTube video titled Childfree Serba Salah di Mata Warganet PagiPagi This research aims to describe womens reception in interpreting the childfree discourse in Gita Savitris YouTube video This research is a descriptive qualitative study employing Ien Angs reception analysis which views women as active audiences in media consumption The study was conducted using semi structured interviews with five female informants selected through purposive sampling Roland Barthes semiotic theory was also utilized to compare the informants acceptance with the preferred reading contained in Gita Savitris YouTube video The results of this study show that all informants were in the lovers position regarding the preferred reading on the importance for prospective married couples to understand the roles and responsibilities of parents before marriage Three informants were in the lovers position on the preferred reading about the childfree debate being influenced by social constructs while the remaining two held an ironical viewing attitude On the preferred reading about childfree couples aiming for life happiness all informants were in the lovers position Regarding the positive impact of the childfree discourse on social norms for womens lives two informants were in the lovers position two in the ironical viewing attitude and one in the haters position Keywords Reception Analysis Women Semiotics Childfree Gita Savitri