Electronic Theses and Dissertation
Universitas Syiah Kuala
SKRIPSI
THE EFFECT OF GREEN TRUST AND GREEN PERCEIVED QUALITY ON GREEN PURCHASE INTENTION OF LOVE BEAUTY AND PLANET CUSTOMERS IN BANDA ACEH: THE MODERATING ROLE OF ENVIRONMENTAL AWARENESS
Pengarang
MISA TAHRIZIA - Personal Name;
Dosen Pembimbing
Muhammad Adam - 196206171988111001 - Dosen Pembimbing I
Nomor Pokok Mahasiswa
2001102010139
Fakultas & Prodi
Fakultas Ekonomi dan Bisnis / Manajemen (S1) / PDDIKTI : 61201
Subject
Kata Kunci
Penerbit
Banda Aceh : Fakultas Ekonomi dan Bisnis Manajemen., 2024
Bahasa
No Classification
-
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Tidak Tersedia Deskripsi
This research is conducted to examine the influence of green trust and green perceived quality on green purchase intention with the mediating role of environmental awareness from perspective of Love Beauty and Planet customers in Banda Aceh. Data were collected by questionnaire filled in by 190 respondents. The analysis techniques used was Structural Equation Modelling (SEM). The results showed that green trust and green perceived quality have a significant influence on green purchase intention of customers. Moreover, environmental awareness significantly moderates these relationship.
PENGARUH GREEN PERCEIVED QUALITY DAN GREEN PERCEIVED RISK TERHADAP GREEN TRUST DIMEDIASI OLEH GREEN SATISFACTION PADA PENGGUNA LAMPU LED PHILIPS DI KOTA BANDA ACEH (M ILHAM SYAMSUL, 2018)
PENGARUH JUST IN TIME DAN TOTAL QUALITY MANAGEMENT TERHADAP KINERJA LINGKUNGAN HIDUP YANG DIMEDIASI OLEH GREEN SUPPLY CHAIN MANAGEMENT (STUDI EMPIRIS PADA INDUSTRI KECIL MENENGAH DI KOTA BANDA ACEH DAN ACEH BESAR) (MAULANA ISMI SAPUTRA, 2021)
PENGARUH GREEN BRAND POSITIONING DAN GREEN CUSTOMER VALUE TERHADAP GREEN PURCHASE INTENTION YANG DIMEDIASI OLEH ATTITUDE TOWARD GREEN BRAND PADA PENGGUNA PRODUK THE BODY SHOP DI BANDA ACEH (ALYA PUTRI LUTHFIYYAH, 2025)
PENGARUH GREEN VALUE DAN EMOTIONAL VALUE TERHADAP REPURCHASE INTENTION YANG DIMEDIASI OLEH PERCEIVED QUALITY PADA KONSUMEN PRODUK KECANTIKAN INNISFREE DI KOTA MEDAN (NATHANIA SAFIRA AQILAH, 2021)
PENGARUH GREEN ADVERTISING, ECO-LABEL, ENVIRONMENTAL ATTITUDE DAN ENVIRONMENTAL AWARENESS TERHADAP GREEN PURCHASING BEHAVIOR PADA KONSUMEN THE BODY SHOP RNDI KOTA BANDA ACEH (RISA TIARNI, 2025)