Electronic Theses and Dissertation

Pembuatan video animasi 3D promosi Trans Koetaradja bertujuan untuk menciptakan
sebuah video yang menarik, informatif, dan efektif dalam menyampaikan keunggulan
layanan perusahaan serta menarik minat calon pelanggan. Dalam proses pembuatan
video ini, akan dipahami kebutuhan dan preferensi target audiens, sehingga pesan
promosi dapat dikomunikasikan dengan tepat sasaran. Melalui video animasi 3D yang
efektif, diharapkan kesadaran dan minat masyarakat terhadap layanan transportasi
Trans Koetaradja dapat meningkat. Video animasi 3D ini akan mencakup elemenelemen seperti pelayanan transportasi yang berkualitas, penggunaan teknologi dalam
layanan transportasi, strategi promosi dan pemasaran yang efektif, serta penggunaan
software seperti Blender dan Adobe Premiere Pro dalam proses produksi video.
Dengan membuat video animasi 3D promosi Trans Koetaradja, diharapkan dapat
meningkatkan kesadaran merek, minat calon pelanggan, dan memperluas pangsa pasar
perusahaan.
Kata kunci: Trans Koetaradja, Video animasi 3D, Promosi, Blender

The creation of a 3D animated promotional video for Trans Koetaradja aims to produce an engaging, informative, and effective video in conveying the company's service excellence and attracting potential customers. Throughout the video production process, the needs and preferences of the target audience will be understood, ensuring that the promotional message is effectively communicated. Through an effective 3D animated video, it is expected to increase public awareness and interest in Trans Koetaradja's transportation services. This 3D animated video will encompass elements such as quality transportation services, the use of technology in transportation services, effective promotion and marketing strategies, as well as the utilization of software such as Blender and Adobe Premiere Pro in the video production process. By creating a 3D animated promotional video for Trans Koetaradja, it is hoped to enhance brand awareness, generate interest from potential customers, and expand the company's market share. Keywords: Trans Koetaradja, 3D animated video, Promotion, Blender