Sopian Hendra Primary Author mixed material bibliography Banda Aceh Fakultas Ekonomi dan Bisnis 2023 id Indonesia

Skripsi

The purpose of this study was to analyze the effect of service quality on customer loyalty mediated by customer satisfaction on Xiaomi Smartphone Users in Gayo Lues City. The number of respondents in the study were 160 customers of Xiaomi smartphone users in Gayo Lues City. The sampling technique used was Purposive Sampling with the Non-probability Sampling method. In accordance with the availability of data and the demands of analysis, the researchers used SEM AMOS version 22 to analyze the data. This study suggests that service quality has a significant effect on customer satisfaction, service quality has a significant effect on customer loyalty and customer satisfaction has no significant effect on customer loyalty and the results of this analysis also reveal that customer satisfaction does not act as a variable that mediates between service quality and loyalty. customers on Xiaomi Smartphone Users in Gayo Lues City. Keywords: Service Quality, Customer Satisfaction and Customer Loyalty CONSUMER BEHAVIOR - MARKETING RESEARCH CUSTOMER SERVICES - MARKETING MANAGEMENT 658.812 ELECTRONIC THESES AND DISSERTATION Universitas Syiah Kuala 113071 2023-08-02 15:42:01 2023-08-07 16:06:44 machine generated