Electronic Theses and Dissertation

Freshvole adalah sebuah usaha produk pengharum mobil berbahan dasar minyak nilam dan atsiri lainnya yang dapat digunakan sebagai aromaterapi. Freshvole memiliki dua varian aroma yaitu varian kopi dan varian cajuput. Terdapat beberapa permasalahan yang terjadi dalam proses produksi pengharum mobil Freshvole, diantaranya belum dilakukan riset pasar terhadap produk yang dihasilkan, belum dilakukannya perhitungan Harga Pokok Produksi (HPP) secara rinci, dan penetapan harga jual produk belum ditentukan secara pasti. Maka dari itu, tujuan penelitian dilakukan untuk mengetahui potensi dan minat masyarakat terhadap produk pengharum mobil Freshvole, mengetahui semua biaya yang terlibat dalam proses produksi, dan mengetahui penetapan harga jual produk. Riset pasar dilakukan menggunakan analisis tren dan analisis similaritas dengan menyebarkan kuesioner melalui link google form kepada 100 orang responden. Perhitungan HPP dilakukan menggunakan metode full costing dengan menghitung keseluruhan biaya yang terlibat dalam proses produksi. Setelah itu dilakukan penetapan harga jual berdasarkan hasil riset pasar dan HPP produk. Berdasarkan hasil penelitian, riset pasar menunjukkan produk pengharum mobil Freshvole memiliki potensi dan diminati oleh masyarakat. HPP produk pengharum mobil Freshvole pada varian kopi sebesar Rp17.148/unit dan varian cajuput sebesar Rp17.240/unit. Persentase keuntungan ditetapkan sebesar 15% sehingga harga jual yang ditawarkan adalah Rp20.000/unit untuk kedua varian produk.

Kata Kunci: Riset Pasar, Harga Pokok Produksi, Harga Jual, Full Costing, Pengharum Mobil Freshvole, Analisis Tren, dan Analisis Similaritas.

Freshvole is a business of car fragrance products based on patchouli oil and other essential oils which can be used as aromatherapy. Freshvole car freshener has two aroma variants, namely coffee and cajuput variants. There are several problems that occur in the Freshvole car freshener production process, including market research on the products produced, a detailed calculation of the Cost of Goods Sold (COGS) has not been carried out, and the selling price of the product has not been determined with certainty. Therefore, the purpose of this research was to find out the potential and interest of the public in Freshvole car fragrance products, to find out all the costs involved in the production process, and to find out the product selling price. Market research was carried out using trend analysis and similarity analysis by distributing questionnaires via the Google Form link to 100 respondents. The COGS calculation is carried out using the full costing method by calculating the entire cost involved in the production process. After that, the selling price is determined based on the results of market research and product COGS. Based on research results, show market research was found that the Freshvole car fragrance product has potential and is in demand by the public. The COGS for Freshvole car fragrance products for the coffee variant is IDR 17,148/unit and the cajuput variant is IDR 17,240/unit. The profit percentage is set at 15% so the selling price offered is IDR 20,000/unit for both product variants. Keywords: Market Research, Cost of Goods Sold, Selling Price, Full Costing, Freshvole Car Fragrance, Trend Analysis, and Similarity Analysis.