Electronic Theses and Dissertation

DASAR PERTIMBANGAN KEHALALAN, THAYYIBAN, DAN EKONOMI KONSUMEN DAGING SAPI DI BEBERAPA PASAR KOTA MEDAN

ABSTRAK
Penelitian ini bertujuan untuk mengetahui dasar pertimbangan keyakinan konsumen terhadap kehalalan dan thayyiban, serta menganalisis hubungan antara status sosial ekonomi dengan alasan konsumen ketika memutuskan untuk membeli daging sapi di beberapa pasar di Kota Medan. Penelitian dilaksanakan di Pasar Raya Medan Metropolitan Trade Centre dan Pasar Helvetia di Kota Medan. Model pendekatan yang dilakukan pada penelitian ini secara cross sectional. Teknik pengambilan sampel pada penelitian ini dilakukan dengan metode purposive sampling. Data dianalisis secara deskriptif dan dilakukan uji validitas menggunakan SPSS Chi square. Jumlah responden pada penelitian ini sebanyak 100 responden. Berdasarkan hasil penelitian membuktikan bahwa sebagian besar konsumen (74%) menyatakan daging sapi yang dijual diyakini memenuhi standar kehalalan. 84 % konsumen menyebutkan bahwa keyakinan mereka atas dasar penyembelih beragama Islam. Sebagian besar konsumen (74%) menyatakan keyakinan terhadap status thayyiban (aman, sehat dan utuh) dari daging sapi yang dijual di dua pasar tersebut. Bedasarkan hasil penelitian ini dapat disimpulkan bahwa status kehalalan dan thayyiban dari daging sapi sangat penting bagi konsumen di Kota Medan. Namun demikian Konsumen hanya mempercayai status kehalalan karena penjual daging sapi di pasar tersebut beragama Islam. Mayoritas responden (68%) membeli daging sapi hanya 1 x perbulan. Sebagian konsumen (48%) menyatakan bahwa daging sapi yang dijual di dua pasar Kota Medan tidak mahal dibandingkan dengan daerah lain. Hasil dari analisis uji Chi square bahwa pekerjaan dan penghasilan memiliki hubungan yang signifikan terhadap keputusan konsumen dalam membeli daging sapi yang halal dan thayyiban.

Kata kunci : Kehalalan, Thayyiban,Ekonomi, Daging Sapi

BASIC CONSIDERATIONS OF HALALITY, THAYYIBAN AND BEEF CONSUMER ECONOMY IN SOME MARKETS IN MEDAN CITY ABSTRACT This study aims to determine the basis for considering consumer beliefs about halal and thayyiban, as well as analyzing the relationship between socioeconomic status and consumer reasons when deciding to buy beef in several markets in Medan City. The research was conducted at Pasar Raya Medan Metropolitan Trade Center and Pasar Helvetia in Medan City. The approach model used in this research is cross sectional. The sampling technique in this study was done by purposive sampling method. The data were analyzed descriptively and the validity was tested using SPSS Chi square. The number of respondents in this study were 100 respondents. Based on the results of the study, it was proven that most consumers (74%) stated that the beef sold was believed to meet the halal standard. 84% of consumers say that their belief is based on the Muslim slaughterer. Most consumers (74%) expressed confidence in the thayyiban status (safe, healthy and whole) of the beef sold in the two markets. Based on the results of this study, it can be concluded that the halal status and thayyiban of beef are very important for consumers in Medan City. However, consumers only trust the halal status because the beef seller in the market is Muslim. The majority of respondents (68%) buy beef only once per month. Some consumers (48%) stated that the beef sold in the two markets of Medan City is not expensive compared to other areas. The results of the Chi square test analysis that work and income have a significant relationship to consumer decisions in buying halal beef and thayyiban. Keywords : Halal, Thayyiban, Economy, Beef