Electronic Theses and Dissertation

A BSTRA K Abstrak Karya Akhir Diserahkan kepada Panitia tjian untuk mendapatkan Gelar Magister Manajemen pada Program Pascasarjana Universitas Syiah Kuala
PENGARUH DESTINATION IMAGE DAN SMART TOURISM TECHNOLOGY TERHADAP INTENTION TO REVISIT MELALUI SOCIAL MEDIA PADA WISATAWAN EKOSISTEM MANGROVE DI KABUPATEN ACEH JAYA
Oleh : SYAFRIZAL NI M : 1801202010049
Kosentrasi Manajemen Pemasaran
Pembimbing Utama : Dr. Permana Honneyta Lubis, SE, MM Pembimbing Pembantu : Dr. Ahmad Nizam, SE, MM
Penelitian ini menguji pengaruh destination image dan smart tourism technology terhadap intention to revisit melalui social media pada wisatawan ekosistem mangrove di Kabupaten Aceh Jaya, Indonesia. Populasinya adalah wisatawan yang melakukan perjalanan wisata dan pelaku wisata di Kabupaten Aceh Jaya sehingga jumlah sampel tidak diketahui secara pasti atau Non Probability Sampling dengan purposive sampling. Dalam model terdapat 23 indikator sehingga jumlah sampel ditent-ukan dari minus 10 x 23 indikator dan menghasilkan sebanyak 230 orang. Data dikumpulkan menggunakan kuesioner yang disebarkan melalui sosial media seperti Line, WA, dan Instragram. Model penelitian di analisis menggunakan peralatan statistic SEM-AMOS. Hasil mengungkapkan bahwa pada wisata Ekosistem Mangrove Aceh Jaya, Destination image mempenganihi social media wisatawan, Smart tourism technology wisatawan social media wisatawan, Destination image wisatawan intention to revisit wisatawan, Smart tourism technology wisatawan intention to revisit wisatawan, Social media wisatawan intention to revisit wisatawan, Destination image wisatawan intention to revisit wisatawan melalui social media, dan Smart tourism technology wisatawan intention to revisit wisatawan melalui social media. Temuan-temuan ini juga menjelaskan bahwa social media berperan sebagai parsial mediator pada model. Maka basil menjelaskan bahwa model peningkatan intention to revisit wisatawan pada Ekosistem Mangrove Aceh Jaya adalah fungsi dari peningkatan Destination image-nya, peningkatan Smart tourism technology-nya, dan peningkatan peran Social media-nya.
Keywords: Destination Image, Smart Tourism Technology, Intention to Revisit, Social Media, Wisatawan Ekosistem Mangrove

ABSTRACT The abstract of this thesis has been submitted to the council of examionation committee to fulfil of Magister Management Degreein Economic dan Bussiness Faculty of Syiah Kuala University THE EFFECT OF DESTINATION IMAGE AND SMART TOURISM TECHNOLOGY ON INTENTION TO REVISIT THROUGH SOCIAL MEDIA ON MANGROVE ECOSYSTEM TOURISTS IN ACEH JAYA REGENCY By Syafrizal Student Number : 1801202010049 Concentration : Marketing Management This study examines the effect of destination image and smart tourism technology on intention to revisit through social media on tourists from the mangrove ecosystem in Aceh Jaya Regency, Indonesia. The population was tourists who are traveling and tourism actors in Aceh Jaya Regency so the number of samples was not known with certainty. This was the kind of Non-Probability Sampling and to answer this problem the authors used the purposive sampling technique. In this study, there were 23 indicators. The technique of determining the number of samples was by 10 x 23 indicators so that a total of 230 was obtained. Data were collected using questionnaires distributed through social media such as Line, WA, and Instagram. The research model was analyzed using SEM-AMOS. The results reveal that in Aceh Jaya Mangrove Ecosystem tourism, Destination image affects tourists' social media, Smart tourism technology tourists, social media tourists, Destination image tourists intention to visit tourists, Smart tourism technology tourists intend to visit tourists, Social media tourists intend to visit tourists, Destination image tourists intend to visit tourists through social media, and Smart tourism technology tourists intend to visit tourists through social media. These findings also explain that social media acts as a partial mediator in the model. So the results explain that the model of increasing tourist intention to visit the Aceh Jaya Mangrove Ecosystem is a function of increasing its Destination image, increasing its Smart tourism technology, and increasing the role of Social media. Keywords: Destination Image, Smart Tourism Technology, Intention to Revisit, Social Media