THE INFLUENCE OF AUGMENTED REALITY VIRTUAL MAKEUP TRY-ON VIVIDNESS AND INTERA…
This study examines the influence of vividness and interactivity in augmented reality (AR) virtual makeup try-on on purchase intention, both directly and through fit confidence as a mediating variable. A quantitative approach was employed using an online questionnaire distributed to 200 beauty consumers in Indonesia who were at least 18 years old, used or had purchased cosmetic products, and had experienced AR virtual makeup try-on. Respondents were selected through convenie…
A DEEP LEARNING-BASED APPROACH FOR ROAD DAMAGE DETECTION
Road surface deterioration, including longitudinal cracks, transverse cracks, alligator cracks, and potholes, poses significant challenges to road safety, transportation efficiency, and maintenance management. Although deep learning has substantially advanced automated road damage detection, existing approaches continue to face limitations in detecting small defects, handling class imbalance, adapting to cross-domain datasets, and maintaining computational efficiency for real-time deployment.…
PENGARUH LIKUIDITAS, STRUKTUR MODAL, PERATAAN LABA, DAN INVESTMENT OPPORTUNIT…
Penelitian ini bertujuan untuk menguji pengaruh pengaruh likuiditas, struktur modal, perataan laba, dan investment opportunity set (IOS) terhadap kualitas laba pada perusahaan sektor real estate yang terdaftar di Bursa Efek Indonesia (BEI) periode 2021-2024. Kualitas laba diukur menggunakan cash flow from operation terhadap net income (CFO/NI), likuiditas diproksikan dengan current ratio (CR), perataan laba denga kustono index, dan investment opportunity set (IOS) menggunakan market to book v…