PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN DIMEDIASI OLEH KEPUA…
Sopian Hendra
The purpose of this study was to analyze the effect of service quality on customer loyalty mediated by customer satisfaction on Xiaomi Smartphone Users in Gayo Lues City. The number of respondents in the study were 160 customers of Xiaomi smartphone users in Gayo Lues City. The sampling technique used was Purposive Sampling with the Non-probability Sampling method. In accordance with the availability of data and the demands of analysis, the researchers used SEM A…
- Fakultas Ekonomi dan Bisnis, Banda Aceh - 2023
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