PENGARUH SEGMENTASI PSIKOGRAFIS TERHADAP PERILAKU PEMBELIAN HAND PHONE DI KOT…
Sandra Parulian
In information era, telecommunications and information's being very important things. Mobile phone as an information thing used to be a tools that can make a live not just better but also colorful. The mobile phone market has grown significantly in Banda Aceh. The aim of this research is how to know the effect of psychographic segmentation toward buying behaviors of mobile phone users. The data was collected by using convenience sampling method, With tw…
- Fakultas Ekonomi, Banda Aceh - 2007
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