PENGARUH COUNTRY OF ORIGIN TERHADAP PERCEIVED QUALITYRNPRODUK NOTEBOOK MEREK …
MUHAMMAD IQBAL SAPUTRA
This research examines the influence of country of origin toward perceived quality of Acer Notebook product by university students at Economy Faculty of Syiah Kuala University with consumer ethnocentrism as moderating variable. The samples were about 100 and it was conducted by purposive sampling method. The data were analyzed with Moderate Regression Analysis (MRA). The results showed that the country of origin significantly influenced the perceived quality about 47,7%, the consumer ethnocen…
- Fakultas Ekonomi, Banda Aceh - 2014
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