PENGARUH FAKTOR SOSIAL DAN BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN MAHASLS…
Juli Dwi Puspita Sari
ABSTRACT Social factor dan marketing mix of service could influence the consumer behaviour. The objective of this research is to know the influence of social factor and marketing mix of service on university student decision in choosing Lembaga Bahasa Dan Pendidikan Profesional (LBPP) LIA Banda Aceh's Branch. There are I 00 university student who become Respondents of this research. The questionare consist of questions or statements that related to those variables, is used…
- Fakultas Ekonomi, Banda Aceh - 2009
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