Electronic Theses and Dissertation

Penelitian ini bertujuan untuk mengukur pengaruh perceived usefulness dan perceived ease of use terhadap behavioral intention yang dimediasi oleh user satisfaction pada nasabah pengguna aplikasi bca syariah mobile di kota banda aceh. data diperoleh melalui survei terhadap 200 orang sebagai sampel yang mewakili populasi penelitian dan menggunakan kuesioner sebagai instrumen pengumpulan data. teknik sampling yang digunakan adalah accidental sampling. structural equation modeling (sem) digunakan sebagai metode analisis untuk mengetahui pengaruh antara variabel-variabel yang terlibat. hasil penelitian menemukan bahwa perceived usefulness, perceived ease of use, dan user satisfaction secara signifikan mempengaruhi behavioral intention. akan tetapi, hasil penelitian tidak menemukan pengaruh yang signifikan antara perceived usefulness dan perceived ease of use terhadap user satisfaction, sehingga user satisfaction juga tidak mampu memediasi pengaruh perceived usefulness dan perceived ease of use terhadap behavioral intention. kata kunci : perceived usefulness, perceived ease of use, user satisfaction, behavioral intention

This research aims to measure the effect of perceived usefulness and perceived ease of use on behavioral intention mediated by user satisfaction on customers that use BCA Syariah Mobile Application in the city of Banda Aceh. Data were collected through a survey of 200 respondents as sample to represents the research population and used a questionnaire as the data collection instrument. The sampling technique used in this research was accidental sampling. Structural Equation Modeling (SEM) was used as analytical method to determine the effect between the variables involved. The results found that perceived usefulness, perceived ease of use, and user satisfaction significantly affects behavioral intention. However, the results didn’t find a significant effect between perceived usefulness and perceived ease of use on user satisfaction so that user satisfaction also couldn’t mediate the effects of perceived usefulness and perceived ease of use on behavioral intention. Key Words : Perceived Usefulness, Perceived Ease of Use, User Satisfaction, Behavioral Intention