Abstrak penelitian ini bertujuan untuk mengetahui pengaruh authentic atmospherics terhadap behavioral intention yang dimediasi oleh positive emotion dan customer experience pada pengunjung galeri kopi indonesia di aceh tengah. sampel yang digunakan di dalam penelitin ini adalah sebanyak 150 pengunjung yang di pilih melalui teknik nonprobability sampling. data dikumpulkan melalui media kuesioner dan dianalisis menggunakan partial least square (pls ). hasil analisis menunjukan bahwa authentic atmospherics berpengaruh terhadap behavioral intention, authentic atmospherics berpengaruh terhadap positive emotion, authentic atmospherics berpengaruh terhadap customer experience, positive emotion berpengaruh terhadap behavioral intention, customer experience berpengaruh terhadap behavioral intention, positive emotion sebagai variable mediasi dengan authentic atmoshpherics berpengaruh terhadap behavioral intention, customer experience sebagai variable mediasi dengan authentic atmospherics berpengaruh terhadap behavioral intention. kata kunci: authentic atmospherics, behavioral intention, positive emotion, customer experience, nonprobability sampling, partial least square (pls )
Electronic Theses and Dissertation
Universitas Syiah Kuala
SKRIPSI
PENGARUH AUTHENTIC ATMOSPHERICS TERHADAP BEHAVIORAL INTENTION DENGAN POSITIVE EMOTION DAN CUSTOMER EXPERIENCE SEBAGAI VARIABEL MEDIASI PADA GALERI KOPI INDONESIA DI ACEH TENGAH. Banda Aceh Fakultas Ekonomi dan Bisnis,2021
Baca Juga : PENGARUH EXPERIENTIAL MARKETING DAN PRICE PERCEPTION TERHADAP REPURCHASE INTENTION YANG DIMEDIASI OLEH CUSTOMER SATISFACTION PADA PELANGGAN COFFEE SHOP DI BANDA ACEH (M. RAJA KAUTSAR, 2024)
Abstract
ABSTRACT This study aims to determine the effect of Authentic Atmospherics on Behavioral Intention mediated by Positive Emotion and Customer Experience on visitors to the Indonesian Coffee Gallery in Central Aceh. The sample used in this study was 150 visitors who were selected through non-probability sampling technique. Data collected through questionnaires and analyzed using Partial Least Square (PLS ). The results of the analysis show that Authentic Atmospherics has an effect on Behavioral Intention, Authentic Atmospherics has an effect on Positive Emotion, Authentic Atmospherics has an effect on Customer Experience, Positive Emotion has an effect on Behavioral Intention, Customer Experience has an effect on Behavioral Intention, Positive emotional as a mediating variable with Authentic Atmoshpherics having an effect on Behavioral Intention, Customer Experience as mediating variables with Authentic Atmospherics affect Behavioral Intention. keywords: Authentic Atmospherics, Behavioral Intention, Positive Emotion, Customer Experience, nonprobability sampling, Partial Least Square (PLS
Baca Juga : PENGARUH CUSTOMER VALUE DAN CUSTOMER EXPERIENCE TERHADAP CUSTOMER LOYALTY YANG DIMEDIASI OLEH CUSTOMER SATISFACTION PADA KAFE UNIVERSITAS KOPI DI BANDA ACEH (SALSABILA DARA JALITA, 2025)