Electronic Theses and Dissertation

Abstrak covid-19 merupakan singkatan dari coronavirus diseas 2019, penyakit yang ditemukan pertama kali pada awal desember 2019 di wuhan cina. sejak pertama kali muncul di china covid-19 telah menyebar ke 188 negara dan wilayah di dunia. indonesia termasuk salah satu negara yang mengalami dampak covid-19. penyebaran covid-19 di indonesia begitu cepat maka terdampak pada daerah lainnya dengan salah satu penyebaran virus covid-19 terjadi di provinsi aceh. kebijakan yang dikeluarkan oleh pemerintah sangat berdampak pada perekonomian masyarakat. partai politik juga memiliki tanggung jawab dan berperan untuk memberantas penyebaran hingga membantu beban yang dialami masyarakat. partai politik dan pengurus disetiap daerah juga terjun kelapangan untuk membarantas penyebaran covid-19 dengan mengampanyekan bahaya covid-19 kepada masyarakat dan cara-cara penularannya. penelitian ini bertujuan untuk mengetahui pandangan tokoh masyarakat terhadap bantuan sosial oleh partai pan di massa pandemi covid 19. adapun pendekatan penelitian ini menggunakan pendekatan kualitatif. teknik pengumpulan data primer melalui wawancara langsung dengan informan, sedangkan data sekunder melalui dokumentasi/kepustakaan. hasil penelitian ini menunjukan bahwa pandemi covid-19 menimbulkan kepedulian partai dari seluruh para kader pusat hingga daerah menyerap aspirasi hingga membantu masyarakat yang kesulitan dalam bidang ekonomi dan sosial. bentuk kepedulian partai sesuai dengan teori partai politik yang di dalamnya mencakup aspirasi masyarakat selama masa pandemi. sehingga bentuk kepedulian ini muncul atas dasar tujuan partai yang berfokus meringankan beban masyarakat dan memberikan citra positif kepada masyarakat dari partai politik untuk dikenang di masa pandemi covid-19. dari hasil temuan tersebut dapat disimpulkan bahwa partai amanat nasional (pan) melakukan kampanye di tengah masa pandemi covid-19 dan ini merupakan upaya dari pencitraan yang dilakukan oleh partai mengharapkan akan menimbulkan citra positif dari masyarakat terhadap partai pan. kata kunci : covid 19, partai politik, kampanye, pencitraan politik abstract covid-19 is an abbreviation of 2019 coronavirus disease, a disease that was first discovered in early december 2019 in wuhan, china. since it first appeared in china, covid-19 has spread to 188 countries and regions in the world.indonesia is one of the countries experiencing the impact of covid-19. the spread of covid-19 in indonesia was so fast that it affected other areas with one of the spreads of the covid-19 virus occurring in aceh province. the policies issued by the government have had a profound impact on the economy of the people. political parties also have a responsibility and a role to eradicate the spread to help the burden experienced by the community. political parties and administrators in each region are also involved in combating the spread of covid-19 by campaigning for the dangers of covid-19 to the community and ways of transmission. this study aimed to know how the views of community leaders on social assistance by the pan party during the covid 19 pandemic. this study used qualitative method. the primary data were collected through live interview with informants, while the secondary data were collected through documentation. the result of this study showed that the covid-19 pandemic raises party concerns from all central to regional cadres, absorbing aspirations and helping people who are struggling in the economic and social fields. the form of party concern is in accordance with the theory of political parties which includes people's aspirations during the pandemic. so that this form of concern arises on the basis of the party's goal of focusing on easing the burden on society and providing a positive image for the public from political parties to be remembered during the covid-19 pandemic. based on that result, it can be concluded that the national mandate party (pan) is conducting a campaign in the midst of the covid-19 pandemic and this is an effort from the imagery carried out by the party hoping it will create a positive image from the public towards the pan party. keywords : covid 19, political party, campaign, political image