Electronic Theses and Dissertation

Abstract this study aims to empirically examine the effect of comitment, trust,orientation and comunication impact on the loyality of the showroom toyota pt. dunia barusa banda aceh. the sampling method used in this research is purposive sampling method, is amethod that take sampling based on specific criteria. so selected 100 respondent a sample then it analyzed of the multiple analysis by which to test the partial and simultant effects. found that partial directly, comitment, trust, orientation and comunication significant positive effect on loyality. while simultant comitment, trust, orientation and comunication effect on loyality keywords: comitment, trust, orientation and comunication and loyality