Electronic Theses and Dissertation

Penelitian ini bertujuan untuk mengetahui pengaruh information quality, service convenience, perceived value terhadap continuance intention yang dimediasi user satisfaction serta dimoderasi digital literacy pada pengguna aplikasi ferizy di pelabuhan ulee lheue. penelitian ini merupakan penelitian kuantitatif dengan pengumpulan data menggunakan kuesioner sebagai instrumen penelitian. sampel dalam penelitian ini terdiri dari 270 responden yang dipilih menggunakan teknik purposive sampling. peralatan analisis yang digunakan adalah partial least square (pls) dengan bantuan software smartpls 4. hasil penelitian menunjukkan bahwa information quality, service convenience, dan perceived value tidak berpengaruh secara langsung terhadap continuance intention, tetapi berpengaruh positif dan signifikan terhadap user satisfaction. selain itu, user satisfaction berpengaruh positif dan signifikan terhadap continuance intention serta memediasi pengaruh information quality, service convenience, dan perceived value terhadap continuance intention. sementara itu, digital literacy tidak memoderasi pengaruh user satisfaction terhadap continuance intention. kata kunci: information quality, service convenience, perceived value, user satisfaction, digital literacy, continuance intention, ferizy.

This study aims to examine the influence of Information Quality, Service Convenience, and Perceived Value on Continuance Intention, mediated by User Satisfaction and moderated by Digital Literacy, among users of the Ferizy application at Ulee Lheue Port. This is a quantitative study utilizing questionnaires for data collection. The sample consists of 270 respondents selected through purposive sampling. Data analysis was conducted using Partial Least Squares (PLS) with SmartPLS 4 software. The results indicate that Information Quality, Service Convenience, and Perceived Value do not directly influence Continuance Intention but have a positive and significant effect on User Satisfaction. Furthermore, User Satisfaction has a positive and significant impact on Continuance Intention and mediates the influence of Information Quality, Service Convenience, and Perceived Value on Continuance Intention. However, Digital Literacy does not moderate the influence of User Satisfaction on Continuance Intention. Keywords: Information Quality, Service Convenience, Perceived Value, User Satisfaction, Digital Literacy, Continuance Intention, Ferizy.