Electronic Theses and Dissertation

abstrak penelitian ini menganalisis pengaruh sikap dan kontrol perilaku yang dirasakan terhadap perilaku membeli makanan bersertifikasi halal di kota banda aceh, dengan minat beli sebagai variabel mediasi. menggunakan pendekatan kuantitatif berbasis theory of planned behavior (tpb), data dikumpulkan dari 100 responden (purposive sampling) melalui kuesioner dan dianalisis menggunakan pls-sem (smartpls 4.0). hasil penelitian menunjukkan bahwa sikap tidak berpengaruh signifikan terhadap perilaku membeli tapi berpengaruh signifikan terhadap minat beli, dan kontrol perilaku yang dirasakan berpengaruh signifikan terhadap minat beli maupun perilaku membeli secara langsung. selain itu, minat beli terbukti secara signifikan memediasi hubungan antara sikap tehadap perilaku membeli,sebaliknya kontrol perilaku yang dirasakan tidak signifikan terhadap perilaku membeli makanan bersertifikasi halal. kata kunci: sikap, kontrol perilaku yang dirasakan, minat beli, perilaku membeli, makanan bersertifikasi halal, tpb, pls-sem.

ABSTRACT This study analyzes the influence of attitude and perceived behavioral control on the purchasing behavior of halal-certified food in Banda Aceh City, with purchase intention serving as a mediating variable. Employing a quantitative approach based on the Theory of Planned Behavior (TPB), data were collected from 100 respondents (via purposive sampling) using questionnaires and analyzed using PLS-SEM (SmartPLS 4.0). The results indicate that attitude does not significantly influence purchasing behavior but does significantly influence purchase intention, whereas perceived behavioral control significantly influences both purchase intention and purchasing behavior directly. Furthermore, purchase intention was found to significantly mediate the relationship between attitude and purchasing behavior; conversely, perceived behavioral control did not significantly mediate the relationship regarding the purchase of halal-certified food. Keywords: Attitude, Perceived Behavioral Control, Purchase Intention, Purchasing Behavior, Halal Food, TPB, PLS-SEM.